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Justin Rose

University of the South Pacific School of Law

  • University of the South Pacific School of Law

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The Dark Age of Advertising: An Examination of Perceptual Factors Affecting Advertising Avoidance in the Context of Mobile YouTube

The University of Auckland Business School Research Paper , Journal of Electronic Commerce Research, 23(1), 13-32.
Posted: 30 Jun 2026
Stephen Singaraju, Justin Rose, Luis Arango, Clarinda s d'souza, Seyed Mohammad Sadegh Khaksar and Anne Renée Brouwer
Universiti Teknologi Brunei, University of the South Pacific School of Law, University of Auckland Business School, Independent, La Trobe University and Wageningen University and Research

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Advertising avoidance, Perceptual factors, Reversal theory, Mobile YouTube