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Stefan Michel

Thunderbird, School of Global Management - Global Business

15249 N 59th Ave.

Glendale, AZ 85306

United States

  • Thunderbird, School of Global Management - Global Business

SCHOLARLY PAPERS

2

DOWNLOADS

309

TOTAL CITATIONS

3

Scholarly Papers (2)

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1.

Service-Logic Innovations: How to Innovate Customers, Not Products

California Management Review, 50 (3), 49-65, 2008
Number of pages: 17 Posted: 14 Aug 2015
Stefan Michel, Stephen W. Brown and Andrew Gallan
Thunderbird, School of Global Management - Global Business, Arizona State University (ASU) - Marketing Department and DePaul University - Department of Marketing
Downloads 208 (366,366)

Abstract:

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2.

An Expanded and Strategic View of Discontinuous Innovations: Deploying a Service-Dominant Logic

Journal of the Academy of Marketing Science, 36 (1), 54-66, 2008
Number of pages: 13 Posted: 14 Aug 2015
Stefan Michel, Stephen W. Brown and Andrew Gallan
Thunderbird, School of Global Management - Global Business, Arizona State University (ASU) - Marketing Department and DePaul University - Department of Marketing
Downloads 101 (689,572)
Citation 3

Abstract:

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Service-dominant logic, Discontinuous innovation, Growth strategy, Marketing, Customer