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Minzhe Xu
Ivy College of Business
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SCHOLARLY PAPERS
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Scholarly Papers (1)
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1.
Concealing Prices: How Delayed Price Disclosure Influences Consumer Purchase Decisions
Number of pages: 171
Posted: 20 Apr 2026
Felipe M. Affonso
,
Amin Shiri
,
Diego Aparicio
, Minzhe Xu,
Xiang Wang
,
Chris Janiszewski
and
Marco Bertini
Oklahoma State University - Stillwater - Department of Marketing, Texas A&M University - Mays Business School, University of Navarra, IESE Business School, Ivy College of Business, Lingnan University, University of Florida - Warrington College of Business Administration and ESADE - Ramon Llull University
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Abstract:
Price disclosure, price obfuscation, consumer expectations, pricing, retailing.
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