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Diego Aparicio

University of Navarra, IESE Business School

SCHOLARLY PAPERS

7

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27

Scholarly Papers (7)

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1.

Artificial Intelligence and Pricing

Number of pages: 34 Posted: 13 Jul 2022 Last Revised: 21 Sep 2022
Diego Aparicio and Kanishka Misra
University of Navarra, IESE Business School and Boston College - Department of Marketing
Downloads 1,930 (21,485)
Citation 12

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AI and Pricing

2.

Algorithmic Pricing: Implications for Marketing Strategy and Regulation

IESE Business School Working Paper No. 4849019
Number of pages: 64 Posted: 31 May 2024 Last Revised: 19 May 2025
Martin Spann, Marco Bertini, Oded Koenigsberg, Robert Zeithammer, Diego Aparicio, Yuxin Chen, Fabrizio Fantini, Ginger Zhe Jin, Vicki Morwitz, Peter T. L. Popkowski Leszczyc, Maria Ana Vitorino, Gizem Yalcin Williams and Hyesung Yoo
Ludwig Maximilian University of Munich (LMU), ESADE - Ramon Llull University, - Department of Marketing, University of California, Los Angeles (UCLA) - Anderson School of Management, University of Navarra, IESE Business School, New York University (NYU) - New York University (NYU), Shanghai, EVO Pricing, - Department of Economics, New York University (NYU) - Department of Marketing, University of Queensland - Business School, INSEAD, University of Texas at Austin and University of Toronto
Downloads 332 (231,953)
Citation 1

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programmatic pricing, managerial decision-making, dynamic pricing, personalized pricing, marketing strategy, regulatory concerns

3.

Algorithmic Pricing: Implications for Marketing Strategy and Regulation

NBER Working Paper No. w32540
Number of pages: 54 Posted: 11 Jun 2024
Martin Spann, Marco Bertini, Oded Koenigsberg, Robert Zeithammer, Diego Aparicio, Yuxin Chen, Fabrizio Fantini, Ginger Zhe Jin, Vicki Morwitz, Peter T. L. Popkowski Leszczyc, Maria Ana Vitorino, Gizem Yalcin Williams and Hyesung Yoo
Ludwig Maximilian University of Munich (LMU), ESADE - Ramon Llull University, - Department of Marketing, University of California, Los Angeles (UCLA) - Anderson School of Management, University of Navarra, IESE Business School, New York University (NYU) - New York University (NYU), Shanghai, EVO Pricing, - Department of Economics, Columbia University, University of Queensland - Business School, INSEAD, University of Texas at Austin and University of Toronto
Downloads 208 (386,064)
Citation 1

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4.

Quantum Prices

Downloads 42 (418,025)
Citation 4

Quantum Prices

NBER Working Paper No. w26646
Number of pages: 45 Posted: 13 Jan 2020 Last Revised: 15 May 2023
Diego Aparicio and Roberto Rigobon
University of Navarra, IESE Business School and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 42 (1,183,247)
Citation 4

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5.

The Pricing Strategies of Online Grocery Retailers

NBER Working Paper No. w28639
Number of pages: 32 Posted: 05 Apr 2021 Last Revised: 03 Apr 2022
Diego Aparicio, Zachary Metzman and Roberto Rigobon
University of Navarra, IESE Business School, Massachusetts Institute of Technology (MIT) and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 67 (899,324)
Citation 9

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6.

Peak-Load Pricing in Platform Markets

Number of pages: 66 Posted: 12 Jan 2026
Takeaki Sunada, Diego Aparicio and Yufeng Huang
University of Rochester, University of Navarra, IESE Business School and University of Rochester - Simon Business School
Downloads 43 (1,145,425)

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Peak-Load Pricing, Price Discrimination, Platform Economy

7.

Concealing Prices: How Delayed Price Disclosure Influences Consumer Purchase Decisions

Number of pages: 171 Posted: 20 Apr 2026
Felipe M. Affonso, Amin Shiri, Diego Aparicio, Minzhe Xu, Xiang Wang, Chris Janiszewski and Marco Bertini
Oklahoma State University - Stillwater - Department of Marketing, Texas A&M University - Mays Business School, University of Navarra, IESE Business School, Ivy College of Business, Lingnan University, University of Florida - Warrington College of Business Administration and ESADE - Ramon Llull University
Downloads 20 (1,481,165)

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Price disclosure, price obfuscation, consumer expectations, pricing, retailing.