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Diego Aparicio

University of Navarra, IESE Business School

SCHOLARLY PAPERS

7

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2,642

TOTAL CITATIONS
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Top 47,023

in Total Papers Citations

27

Scholarly Papers (7)

1.

Artificial Intelligence and Pricing

Number of pages: 34 Posted: 13 Jul 2022 Last Revised: 21 Sep 2022
Diego Aparicio and Kanishka Misra
University of Navarra, IESE Business School and Boston College - Department of Marketing
Downloads 1,930 (21,485)
Citation 12

Abstract:

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AI and Pricing

2.

Algorithmic Pricing: Implications for Marketing Strategy and Regulation

IESE Business School Working Paper No. 4849019
Number of pages: 64 Posted: 31 May 2024 Last Revised: 19 May 2025
Ludwig Maximilian University of Munich (LMU), ESADE - Ramon Llull University, - Department of Marketing, University of California, Los Angeles (UCLA) - Anderson School of Management, University of Navarra, IESE Business School, New York University (NYU) - New York University (NYU), Shanghai, EVO Pricing, - Department of Economics, New York University (NYU) - Department of Marketing, University of Queensland - Business School, INSEAD, University of Texas at Austin and University of Toronto
Downloads 332 (231,953)
Citation 1

Abstract:

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programmatic pricing, managerial decision-making, dynamic pricing, personalized pricing, marketing strategy, regulatory concerns

3.

Algorithmic Pricing: Implications for Marketing Strategy and Regulation

NBER Working Paper No. w32540
Number of pages: 54 Posted: 11 Jun 2024
Ludwig Maximilian University of Munich (LMU), ESADE - Ramon Llull University, - Department of Marketing, University of California, Los Angeles (UCLA) - Anderson School of Management, University of Navarra, IESE Business School, New York University (NYU) - New York University (NYU), Shanghai, EVO Pricing, - Department of Economics, Columbia University, University of Queensland - Business School, INSEAD, University of Texas at Austin and University of Toronto
Downloads 208 (386,064)
Citation 1

Abstract:

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4.
Downloads 42 (418,025)
Citation 4

Quantum Prices

NBER Working Paper No. w26646
Number of pages: 45 Posted: 13 Jan 2020 Last Revised: 15 May 2023
Diego Aparicio and Roberto Rigobon
University of Navarra, IESE Business School and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 42 (1,183,247)
Citation 4

Abstract:

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5.

The Pricing Strategies of Online Grocery Retailers

NBER Working Paper No. w28639
Number of pages: 32 Posted: 05 Apr 2021 Last Revised: 03 Apr 2022
Diego Aparicio, Zachary Metzman and Roberto Rigobon
University of Navarra, IESE Business School, Massachusetts Institute of Technology (MIT) and Massachusetts Institute of Technology (MIT) - Sloan School of Management
Downloads 67 (899,324)
Citation 9

Abstract:

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6.

Peak-Load Pricing in Platform Markets

Number of pages: 66 Posted: 12 Jan 2026
Takeaki Sunada, Diego Aparicio and Yufeng Huang
University of Rochester, University of Navarra, IESE Business School and University of Rochester - Simon Business School
Downloads 43 (1,145,425)

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Peak-Load Pricing, Price Discrimination, Platform Economy

7.

Concealing Prices: How Delayed Price Disclosure Influences Consumer Purchase Decisions

Number of pages: 171 Posted: 20 Apr 2026
Oklahoma State University - Stillwater - Department of Marketing, Texas A&M University - Mays Business School, University of Navarra, IESE Business School, Ivy College of Business, Lingnan University, University of Florida - Warrington College of Business Administration and ESADE - Ramon Llull University
Downloads 20 (1,481,165)

Abstract:

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Price disclosure, price obfuscation, consumer expectations, pricing, retailing.