Ludwig Maximilian University of Munich (LMU), ESADE - Ramon Llull University, - Department of Marketing, University of California, Los Angeles (UCLA) - Anderson School of Management, University of Navarra, IESE Business School, New York University (NYU) - New York University (NYU), Shanghai, EVO Pricing, - Department of Economics, Columbia University, University of Queensland - Business School, INSEAD, University of Texas at Austin and University of Toronto