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Marcelo Gabriel

Ibirapuera University

1329, Interlagos Avenue

Sao Paulo, Sao Paulo 04661-100

Brazil

http://https://www.ibirapuera.br/curso-mestrado/mestrado-em-administracao/

  • Ibirapuera University

SCHOLARLY PAPERS

4

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TOTAL CITATIONS
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Top 35,611

in Total Papers Citations

2

Ideas:
“  I'm currently working on Sustainability in Product-Service Systems  ”

  • Ibirapuera University

Scholarly Papers (4)

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1.

AMOS Covariance-Based Structural Equation Modeling (CB-SEM): Guidelines on Its Application as a Marketing Research Tool

Brazilian Journal of Marketing, 13(2), March 2014
Number of pages: 12 Posted: 25 Oct 2015
Joseph F. Hair, Marcelo Gabriel and Vijay Patel
Kennesaw State University, Ibirapuera University and Kennesaw State University
Downloads 10,768 (1,245)
Citation 2

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Struc tural Equation Modeling (SEM); Covariance-Based SEM; AMOS; Marketing Research

2.

Non-Compliance with COVID-19 Prevention Guidelines in Brazil: A Study with Latent Classes

Number of pages: 43 Posted: 12 May 2021
Sergio Luiz do Amaral Moretti, Marcelo Gabriel, André Francisco Alcântara Fagundes and Rejane Alexandrina Domingues Prado
Universidade Federal de Uberlândia - Graduate Program in Management, Ibirapuera University, Universidade Federal de Uberlândia - Graduate Program in Management and Universidade Federal de Uberlândia - Graduate Program in Management
Downloads 96 (709,832)

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Non-compliance; Latent classes; the second wave of Covid-19; Virus prevention

3.

Influence of Social and Environmental Responsibility and Financial Results in Green Information Technology Adoption and the Disposal of E-Waste

Number of pages: 17 Posted: 21 Mar 2024
Marcelo Arce de Perez Alemany, Maria Laura Ferranty MacLennan and Marcelo Gabriel
Paulista University, affiliation not provided to SSRN and Ibirapuera University
Downloads 48 (1,097,529)

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Green technology, Electronic Waste, Information Technology, Information Systems.

4.

Mobile Instant Messaging as a Customer Relationship Management Tool: Evidence from Fashion Retail on Sales Conversion and Customer Engagement

Number of pages: 29 Posted: 07 Apr 2026
Renan Nogueira Silva and Marcelo Gabriel
affiliation not provided to SSRN and Ibirapuera University
Downloads 19 (1,481,165)

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customer relationship management, mobile instant messaging, sales conversion, relationship marketing, customer engagement, fashion retail, WhatsApp, omnichannel retailing