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Sri Duvvuri

University of Iowa - Henry B. Tippie College of Business

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Iowa City, IA 52242-1000

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  • University of Iowa - Henry B. Tippie College of Business

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Profiling the Reference Price Consumer

Journal of Retailing, Vol. 82, No. 1, pp. 1-11, 2006
Posted: 19 Jul 2006
Sangkil Moon, Gary Russell and Sri Duvvuri
North Carolina State University - College of Management, University of Iowa - Henry B. Tippie College of Business and University of Iowa - Henry B. Tippie College of Business

Abstract:

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reference price, consumer segmentation