Author Page for Gary Russell

Russell, Gary and Kamakura, Wagner A., Understanding Brand Competition Using Micro and Macro Scanner Data, Journal of Marketing Research, Vol. XXXI (1994).

Number of pages: 15 Posted: 14 Apr 2014

Gary Russell and Wagner A. Kamakura

University of Iowa - Henry B. Tippie College of Business and Rice University

Downloads 229 (333,232)

Citation 5

Abstract:

4.

Incorporating Choice Dynamics in Models of Consumer Behavior

Marketing Letters 2:3, (1991): 241-252

Number of pages: 13 Posted: 25 Apr 2014

Leigh McAlister, Rajendra K. Srivastava, Joel L. Horowitz, J. Morgan Jones, Wagner A. Kamakura, Jack Kulchitsky, Brian T. Ratchford, Gary Russell, Fareena Sultan, Tetsuo Yai, Doyle Weiss and Russell S. Winer

University of Texas at Austin - Department of Marketing, University of Texas at Austin, Northwestern University, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School, Rice University, University of Alberta, University of Texas at Dallas, University of Iowa - Henry B. Tippie College of Business, Northeastern University (USA) - Marketing Area, Tokyo Institute of Technology, University of Iowa and New York University (NYU) - Department of Marketing

Downloads 107 (654,668)

Citation 1

Abstract:

5.

Inferring Market Structure from Customer Response to Competing and Complementary Products

Marketing Letters 13:3, 221–232, 2002

Number of pages: 12 Posted: 14 Feb 2014

Terry Elrod, Gary Russell, Allan Shocker, Rick Andrews, Lynd D. Bacon, Barry L. Bayus, J. Carroll, Richard Johnson, Wagner A. Kamakura, Peter Lenk, Peter Lenk, Josef Mazanec, Vithala R. Rao and Venkatesh Shankar

affiliation not provided to SSRN, University of Iowa - Henry B. Tippie College of Business, San Francisco State University, University of Delaware - Alfred Lerner College of Business and Economics, Loma Buena Associates, University of North Carolina Kenan-Flagler Business School, Rutgers, The State University of New Jersey (Deceased), Sawtooth Software, Rice University, University of Michigan, Stephen M. Ross School of BusinessUniversity of Michigan, Vienna University of Economics and Business, Cornell University - Samuel Curtis Johnson Graduate School of Management and Texas A&M University - Mays Business School

Downloads 87 (759,537)

Abstract:

6.

Modeling Multiple Category Brand Preference with Household Basket Data

Kamakura, Wagner A. and Russell, Gary, Modeling Multiple Category Brand Preference with Household Basket Data, (1997) Journal of Retailing, Vol. 73(4), pp. 439-461

Number of pages: 23 Posted: 06 Mar 2014

Gary Russell and Wagner A. Kamakura

University of Iowa - Henry B. Tippie College of Business and Rice University

Downloads 78 (816,709)

Citation 1

Abstract:

7.

Profiling the Reference Price Consumer

Journal of Retailing, Vol. 82, No. 1, pp. 1-11, 2006

Posted: 19 Jul 2006

Sangkil Moon, Gary Russell and Sri Duvvuri

North Carolina State University - College of Management, University of Iowa - Henry B. Tippie College of Business and University of Iowa - Henry B. Tippie College of Business

Abstract:

8.

Predicting Product Purchase from Inferred Customer Similarity: An Autologistic Model Approach

Posted: 19 Jul 2006

Sangkil Moon and Gary Russell

North Carolina State University - College of Management and University of Iowa - Henry B. Tippie College of Business

Gary Russell

University of Iowa - Henry B. Tippie College of Business

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Scholarly Papers (8)

A Probabilistic Choice Model for Market Segmentation and Elasticity Structure

Abstract:

Measuring Brand Value with Scanner Data

Abstract:

Understanding Brand Competition Using Micro and Macro Scanner Data

Abstract:

Incorporating Choice Dynamics in Models of Consumer Behavior

Abstract:

Inferring Market Structure from Customer Response to Competing and Complementary Products

Abstract:

Modeling Multiple Category Brand Preference with Household Basket Data

Abstract:

Profiling the Reference Price Consumer

Abstract:

Predicting Product Purchase from Inferred Customer Similarity: An Autologistic Model Approach

Abstract: