Gary Russell

University of Iowa - Henry B. Tippie College of Business

Acquisitions

5020 Main Library

Iowa City, IA 52242-1000

United States

SCHOLARLY PAPERS

8

DOWNLOADS
Rank 18,502

SSRN RANKINGS

Top 18,502

in Total Papers Downloads

2,154

CITATIONS
Rank 6,186

SSRN RANKINGS

Top 6,186

in Total Papers Citations

81

Scholarly Papers (8)

1.

A Probabilistic Choice Model for Market Segmentation and Elasticity Structure

Journal of Marketing Research, Vol XXVI (November 1989), 379-390
Number of pages: 12 Posted: 24 Apr 2014
Wagner A. Kamakura and Gary Russell
Rice University and University of Iowa - Henry B. Tippie College of Business
Downloads 602 (6,342)
Citation 57

Abstract:

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2.

Understanding Brand Competition Using Micro and Macro Scanner Data

Russell, Gary and Kamakura, Wagner A., Understanding Brand Competition Using Micro and Macro Scanner Data, Journal of Marketing Research, Vol. XXXI (1994).
Number of pages: 15 Posted: 14 Apr 2014
Gary Russell and Wagner A. Kamakura
University of Iowa - Henry B. Tippie College of Business and Rice University
Downloads 47 (213,376)
Citation 4

Abstract:

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3.

Measuring Brand Value with Scanner Data

Intern. J. of Research in Marketing 10 (1993) 9-22, North-Holland
Number of pages: 14 Posted: 26 Apr 2014
Wagner A. Kamakura and Gary Russell
Rice University and University of Iowa - Henry B. Tippie College of Business
Downloads 30 (298,268)
Citation 11

Abstract:

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4.

Incorporating Choice Dynamics in Models of Consumer Behavior

Marketing Letters 2:3, (1991): 241-252
Number of pages: 13 Posted: 25 Apr 2014
University of Texas at Austin - Department of Marketing, University of Texas at Austin, Northwestern University, University of North Carolina (UNC) at Chapel Hill, Rice University, University of Alberta, University of Texas at Dallas, University of Iowa - Henry B. Tippie College of Business, Northeastern University - Marketing Area, Tokyo Institute of Technology, University of Iowa and New York University (NYU) - Department of Marketing
Downloads 28 (354,600)

Abstract:

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Choice Dynamics, Buyer Behavior

5.

Inferring Market Structure from Customer Response to Competing and Complementary Products

Marketing Letters 13:3, 221–232, 2002,
Number of pages: 12 Posted: 14 Feb 2014
affiliation not provided to SSRN, University of Iowa - Henry B. Tippie College of Business, San Francisco State University, University of Delaware - Alfred Lerner College of Business and Economics, Loma Buena Associates, University of North Carolina Kenan-Flagler Business School, Rutgers, The State University of New Jersey (Deceased), Sawtooth Software, Rice University, University of Michigan, Stephen M. Ross School of Business, Vienna University of Economics and Business, Cornell University - Samuel Curtis Johnson Graduate School of Management and Texas A&M University - Mays Business School
Downloads 16 (429,585)
Citation 5

Abstract:

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market structure analysis, competition, complementary products, product class definition

6.

Modeling Multiple Category Brand Preference with Household Basket Data

Kamakura, Wagner A. and Russell, Gary, Modeling Multiple Category Brand Preference with Household Basket Data, (1997) Journal of Retailing, Vol. 73(4), pp. 439-461
Number of pages: 23 Posted: 06 Mar 2014
Gary Russell and Wagner A. Kamakura
University of Iowa - Henry B. Tippie College of Business and Rice University
Downloads 3 (471,192)
Citation 4

Abstract:

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7.

Predicting Product Purchase from Inferred Customer Similarity: An Autologistic Model Approach

Posted: 19 Jul 2006
Sangkil Moon and Gary Russell
North Carolina State University - College of Management and University of Iowa - Henry B. Tippie College of Business

Abstract:

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product recommendation model, customer relationship management, spatial statistics

8.

Profiling the Reference Price Consumer

Journal of Retailing, Vol. 82, No. 1, pp. 1-11, 2006
Posted: 19 Jul 2006
Sangkil Moon, Gary Russell and Sri Duvvuri
North Carolina State University - College of Management, University of Iowa - Henry B. Tippie College of Business and University of Iowa - Henry B. Tippie College of Business

Abstract:

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reference price, consumer segmentation