Lin Chen

Independent

United States

Learn more about SSRN Profiles

SCHOLARLY PAPERS

1

DOWNLOADS

0

TOTAL CITATIONS

0

Feedback

Scholarly Papers (1)

Sort by:

Actions:

View:
Selected
Original List
All Versions Hide All Versions
All Abstracts Hide All Abstracts

(Rank)

1.

Media Multiplexing Behavior: Implications for Targeting and Media Planning

Marketing Science, Vol. 32, No. 2, 2013; pp. 310-324; DOI: 10.1287/mksc.1120.0759

Posted: 13 Nov 2013

Lin Chen, Sriram Venkataraman and Sandy D. Jap

Independent, University of North Carolina - Chapel Hill, Kenan-Flagler Business School and Emory University - Department of Marketing

Abstract:

Feedback

All content on this site: Copyright © 2026 Elsevier Inc., its licensors, and contributors. All rights are reserved, including those for text and data mining, AI training, and similar technologies. For all open access content, the relevant licensing terms apply.

We use cookies to help provide and enhance our service and tailor content.

To learn more, visit .