Sriram Venkataraman

University of North Carolina - Chapel Hill, Kenan-Flagler Business School

McColl Building

Chapel Hill, NC 27599-3490

United States

http://https://www.kenan-flagler.unc.edu/faculty/directory/sriram-venkataraman/

SCHOLARLY PAPERS

13

DOWNLOADS
Rank 25,935

SSRN RANKINGS

Top 25,935

in Total Papers Downloads

3,727

SSRN CITATIONS
Rank 8,517

SSRN RANKINGS

Top 8,517

in Total Papers Citations

152

CROSSREF CITATIONS

48

Scholarly Papers (13)

1.

The Effects of Online User Reviews on Movie Box-Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets

Chicago Booth School of Business Research Paper No. 09-09
Number of pages: 34 Posted: 23 Jan 2009 Last Revised: 01 Mar 2010
Pradeep K. Chintagunta, Shyam Gopinath and Sriram Venkataraman
University of Chicago, Indiana University - Kelley School of Business - Department of Marketing and University of North Carolina - Chapel Hill, Kenan-Flagler Business School
Downloads 1,192 (33,663)
Citation 75

Abstract:

Loading...

Online Word of Mouth, Sequential New Product Release, Endogeneity, Instrumental Variables, Generalized Method of Moments, Motion Pictures

2.

Blogs, Advertising and Local-Market Movie Box-Office Performance

Number of pages: 35 Posted: 22 Sep 2010 Last Revised: 10 Aug 2014
Shyam Gopinath, Pradeep K. Chintagunta and Sriram Venkataraman
Indiana University - Kelley School of Business - Department of Marketing, University of Chicago and University of North Carolina - Chapel Hill, Kenan-Flagler Business School
Downloads 555 (93,620)
Citation 10

Abstract:

Loading...

consumer generated media, social media, online word of mouth, blogs, advertising, motion pictures, endogeneity, instrumental variables

3.

An Aggregate Generalized Nested Logit Model of Consumer Choices: An Application to the Lodging Industry

Johnson School Research Paper Series No. 12-07
Number of pages: 45 Posted: 07 Oct 2007
Sriram Venkataraman and Vrinda Kadiyali
University of North Carolina - Chapel Hill, Kenan-Flagler Business School and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 405 (136,417)
Citation 2

Abstract:

Loading...

consumer choice models, aggregate data, generalized nested logit

4.

An Empirical Model of Drug Detailing: Dynamic Competition and Policy Implications

Management Science, 62(8), 2321-2340, 2016
Number of pages: 44 Posted: 03 Sep 2013 Last Revised: 10 Aug 2016
Qiang Liu, Sachin Gupta, Sriram Venkataraman and Hongju Liu
Mitchell E. Daniels, Jr School of Business, Purdue University, Cornell University - Samuel Curtis Johnson Graduate School of Management, University of North Carolina - Chapel Hill, Kenan-Flagler Business School and Peking University - Guanghua School of Management
Downloads 319 (177,282)
Citation 15

Abstract:

Loading...

pharmaceutical marketing, detailing competition, dynamic oligopoly game, dynamic programming, detailing cost, restrictions on detailing, regulation

5.

The Debate on Influencing Doctors’ Decisions: Are Drug Characteristics the Missing Link?

ERIM Report Series Reference No. ERS-2007-056-MKT
Number of pages: 40 Posted: 15 Oct 2007
Sriram Venkataraman and S. Stremersch
University of North Carolina - Chapel Hill, Kenan-Flagler Business School and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 236 (240,729)
Citation 3

Abstract:

Loading...

public policy, side effects, sampling, Physician decision-making, drug effectiveness, drug prescription, marketing efforts, patient requests, pharmaceuticals, sample-dispensing

6.

Consumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover to Competitors

Forthcoming in Marketing Science , Georgia Tech Scheller College of Business Research Paper No. 18-36
Number of pages: 56 Posted: 03 Oct 2018
O. Cem Ozturk, Pradeep K. Chintagunta and Sriram Venkataraman
Georgia Institute of Technology - Scheller College of Business, University of Chicago and University of North Carolina - Chapel Hill, Kenan-Flagler Business School
Downloads 227 (249,876)
Citation 2

Abstract:

Loading...

Chapter 11 Bankruptcy, Consumer Demand, Contagion Effect, Competitive Effect, Bailout, Retailing, Automobiles, Regression Discontinuity in Time

7.

Media Multiplexing Behavior: Implications for Targeting and Media Planning

Marketing Science, Forthcoming
Number of pages: 63 Posted: 07 Oct 2012
Lin Chen, Sriram Venkataraman and Sandy D. Jap
affiliation not provided to SSRN, University of North Carolina - Chapel Hill, Kenan-Flagler Business School and Emory University - Department of Marketing
Downloads 206 (273,534)

Abstract:

Loading...

integrated marketing communications (IMC), media planning, multi-channel

8.
Downloads 203 (277,177)
Citation 6

Price Reactions to Rivals' Local Channel Exits

Number of pages: 47 Posted: 20 Feb 2015 Last Revised: 13 Jun 2015
O. Cem Ozturk, Sriram Venkataraman and Pradeep K. Chintagunta
Georgia Institute of Technology - Scheller College of Business, University of North Carolina - Chapel Hill, Kenan-Flagler Business School and University of Chicago
Downloads 147 (367,138)
Citation 6

Abstract:

Loading...

Competitive Reaction, Market Exit, Pricing, Agglomeration, Automobiles, Bailout

Price Reactions to Rivals' Local Channel Exits

Georgia Tech Scheller College of Business Research Paper No. 2015-06
Number of pages: 48 Posted: 08 Nov 2015
O. Cem Ozturk, Sriram Venkataraman and Pradeep K. Chintagunta
Georgia Institute of Technology - Scheller College of Business, University of North Carolina - Chapel Hill, Kenan-Flagler Business School and University of Chicago
Downloads 56 (692,450)

Abstract:

Loading...

competitive reaction, market exit, pricing, agglomeration, automobiles, bailout

9.

Spatio-Temporal Analysis of Competition between Independent and Affiliate Movie Theaters

Georgia Tech Scheller College of Business Research Paper No. 21
Number of pages: 41 Posted: 08 Oct 2012 Last Revised: 24 Nov 2015
O. Cem Ozturk and Sriram Venkataraman
Georgia Institute of Technology - Scheller College of Business and University of North Carolina - Chapel Hill, Kenan-Flagler Business School
Downloads 142 (376,962)

Abstract:

Loading...

motion picture industry, movie theaters, retail competition, differentiation, semi-parametric

The Relationship between DTCA, Drug Requests and Prescriptions: Uncovering Variation in Specialty and Space

Marketing Science, Forthcoming
Number of pages: 51 Posted: 07 Oct 2012 Last Revised: 21 Feb 2013
S. Stremersch, Vardit Landsman and Sriram Venkataraman
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Tel Aviv University and University of North Carolina - Chapel Hill, Kenan-Flagler Business School
Downloads 91 (525,152)
Citation 1

Abstract:

Loading...

Pharmaceuticals, advertising, patient request, prescriptions, socio-demographics

11.

Is an Automaker's Road to Bankruptcy Paved with Customers' Beliefs?

The American Economic Review, Vol. 101, No. 3, May 2011, UNC Kenan-Flagler Research Paper No. 2013-24
Number of pages: 11 Posted: 08 Oct 2012
University of Chicago - Department of Economics, Northwestern University - Kellogg School of Management, University of Chicago - Department of Economics, University of Chicago - Booth School of Business and University of North Carolina - Chapel Hill, Kenan-Flagler Business School
Downloads 89 (527,741)
Citation 9

Abstract:

Loading...

12.

Are Consumers Affected by Durable Goods Makers' Financial Distress? The Case of Auto Manufacturers

NBER Working Paper No. w16197
Number of pages: 38 Posted: 19 Jul 2010 Last Revised: 05 Apr 2023
Ali Hortacsu, Gregor Matvos, Chad Syverson and Sriram Venkataraman
University of Chicago - Department of Economics, Northwestern University - Kellogg School of Management, University of Chicago - Booth School of Business and University of North Carolina - Chapel Hill, Kenan-Flagler Business School
Downloads 62 (646,295)

Abstract:

Loading...

13.

Media Multiplexing Behavior: Implications for Targeting and Media Planning

Marketing Science, Vol. 32, No. 2, 2013; pp. 310-324; DOI: 10.1287/mksc.1120.0759
Posted: 13 Nov 2013
Lin Chen, Sriram Venkataraman and Sandy D. Jap
Independent, University of North Carolina - Chapel Hill, Kenan-Flagler Business School and Emory University - Department of Marketing

Abstract:

Loading...

integrated marketing communications (IMC), media planning, multichannel management, multimedia consumption, substitution and complementarities, interactive media, Internet advertising