Sriram Venkataraman

University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School

Assistant Professor

McColl Building

Chapel Hill, NC 27599-3490

United States

SCHOLARLY PAPERS

13

DOWNLOADS
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Top 16,733

in Total Papers Downloads

2,800

SSRN RANKINGS

Top 15,757

in Total Papers Citations

22

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Scholarly Papers (13)

1.

The Effects of Online User Reviews on Movie Box-Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets

Chicago Booth School of Business Research Paper No. 09-09
Number of pages: 34 Posted: 23 Jan 2009 Last Revised: 01 Mar 2010
Pradeep K. Chintagunta, Shyam Gopinath and Sriram Venkataraman
University of Chicago, Indiana University - Kelley School of Business - Department of Marketing and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 969 (22,173)

Abstract:

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Online Word of Mouth, Sequential New Product Release, Endogeneity, Instrumental Variables, Generalized Method of Moments, Motion Pictures

2.

Blogs, Advertising and Local-Market Movie Box-Office Performance

Number of pages: 35 Posted: 22 Sep 2010 Last Revised: 10 Aug 2014
Shyam Gopinath, Pradeep K. Chintagunta and Sriram Venkataraman
Indiana University - Kelley School of Business - Department of Marketing, University of Chicago and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 480 (57,200)

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consumer generated media, social media, online word of mouth, blogs, advertising, motion pictures, endogeneity, instrumental variables

3.

An Aggregate Generalized Nested Logit Model of Consumer Choices: An Application to the Lodging Industry

Johnson School Research Paper Series No. 12-07
Number of pages: 45 Posted: 07 Oct 2007
Sriram Venkataraman and Vrinda Kadiyali
University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 315 (93,839)

Abstract:

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consumer choice models, aggregate data, generalized nested logit

4.

An Empirical Model of Drug Detailing: Dynamic Competition and Policy Implications

Management Science, 62(8), 2321-2340, 2016
Number of pages: 44 Posted: 03 Sep 2013 Last Revised: 10 Aug 2016
Qiang Liu, Sachin Gupta, Sriram Venkataraman and Hongju Liu
Purdue University - Krannert School of Management, Cornell University - Samuel Curtis Johnson Graduate School of Management, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and University of Connecticut
Downloads 262 (114,292)

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pharmaceutical marketing, detailing competition, dynamic oligopoly game, dynamic programming, detailing cost, restrictions on detailing, regulation

5.

The Debate on Influencing Doctors’ Decisions: Are Drug Characteristics the Missing Link?

ERIM Report Series Reference No. ERS-2007-056-MKT
Number of pages: 40 Posted: 15 Oct 2007
Sriram Venkataraman and S. Stremersch
University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 192 (154,856)

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public policy, side effects, sampling, Physician decision-making, drug effectiveness, drug prescription, marketing efforts, patient requests, pharmaceuticals, sample-dispensing

6.

Media Multiplexing Behavior: Implications for Targeting and Media Planning

Marketing Science, Forthcoming
Number of pages: 63 Posted: 07 Oct 2012
Lin Chen, Sriram Venkataraman and Sandy D. Jap
affiliation not provided to SSRN, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and Emory University - Department of Marketing
Downloads 142 (200,782)

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integrated marketing communications (IMC), media planning, multi-channel

Price Reactions to Rivals' Local Channel Exits

Number of pages: 47 Posted: 20 Feb 2015 Last Revised: 13 Jun 2015
O. Cem Ozturk, Sriram Venkataraman and Pradeep K. Chintagunta
Georgia Institute of Technology - Scheller College of Business, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and University of Chicago
Downloads 103 (256,934)

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Competitive Reaction, Market Exit, Pricing, Agglomeration, Automobiles, Bailout

Price Reactions to Rivals' Local Channel Exits

Georgia Tech Scheller College of Business Research Paper No. 2015-06
Number of pages: 48 Posted: 08 Nov 2015
O. Cem Ozturk, Sriram Venkataraman and Pradeep K. Chintagunta
Georgia Institute of Technology - Scheller College of Business, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and University of Chicago
Downloads 26 (492,412)

Abstract:

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competitive reaction, market exit, pricing, agglomeration, automobiles, bailout

8.

Spatio-Temporal Analysis of Competition between Independent and Affiliate Movie Theaters

Georgia Tech Scheller College of Business Research Paper No. 21
Number of pages: 41 Posted: 08 Oct 2012 Last Revised: 24 Nov 2015
O. Cem Ozturk and Sriram Venkataraman
Georgia Institute of Technology - Scheller College of Business and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 97 (265,715)

Abstract:

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motion picture industry, movie theaters, retail competition, differentiation, semi-parametric

9.

Consumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover to Competitors

Forthcoming in Marketing Science , Georgia Tech Scheller College of Business Research Paper No. 18-36
Number of pages: 56 Posted: 03 Oct 2018
O. Cem Ozturk, Pradeep K. Chintagunta and Sriram Venkataraman
Georgia Institute of Technology - Scheller College of Business, University of Chicago and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 73 (316,123)

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Chapter 11 Bankruptcy, Consumer Demand, Contagion Effect, Competitive Effect, Bailout, Retailing, Automobiles, Regression Discontinuity in Time

The Relationship between DTCA, Drug Requests and Prescriptions: Uncovering Variation in Specialty and Space

Marketing Science, Forthcoming
Number of pages: 51 Posted: 07 Oct 2012 Last Revised: 21 Feb 2013
S. Stremersch, Vardit Landsman and Sriram Venkataraman
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Tel Aviv University and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 58 (361,249)

Abstract:

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Pharmaceuticals, advertising, patient request, prescriptions, socio-demographics

11.

Is an Automaker's Road to Bankruptcy Paved with Customers' Beliefs?

The American Economic Review, Vol. 101, No. 3, May 2011, UNC Kenan-Flagler Research Paper No. 2013-24
Number of pages: 11 Posted: 08 Oct 2012
University of Chicago - Department of Economics, University of Texas at Austin - Department of Finance, University of Chicago - Department of Economics, University of Chicago Booth School of Business and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 53 (371,555)

Abstract:

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12.

Are Consumers Affected by Durable Goods Makers' Financial Distress? The Case of Auto Manufacturers

NBER Working Paper No. w16197
Number of pages: 38 Posted: 19 Jul 2010 Last Revised: 26 Aug 2010
Ali Hortacsu, Gregor Matvos, Chad Syverson and Sriram Venkataraman
University of Chicago - Department of Economics, University of Texas at Austin - Department of Finance, University of Chicago Booth School of Business and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 30 (458,652)

Abstract:

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13.

Media Multiplexing Behavior: Implications for Targeting and Media Planning

Marketing Science, Vol. 32, No. 2, 2013; pp. 310-324; DOI: 10.1287/mksc.1120.0759
Posted: 13 Nov 2013
Lin Chen, Sriram Venkataraman and Sandy D. Jap
Independent, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and Emory University - Department of Marketing

Abstract:

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integrated marketing communications (IMC), media planning, multichannel management, multimedia consumption, substitution and complementarities, interactive media, Internet advertising