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Sriram Venkataraman

University of North Carolina - Chapel Hill, Kenan-Flagler Business School

McColl Building

Chapel Hill, NC 27599-3490

United States

http://https://www.kenan-flagler.unc.edu/faculty/directory/sriram-venkataraman/

SCHOLARLY PAPERS

14

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4,762

TOTAL CITATIONS
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Top 8,649

in Total Papers Citations

126

Scholarly Papers (14)

1.

The Effects of Online User Reviews on Movie Box-Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets

Chicago Booth School of Business Research Paper No. 09-09
Number of pages: 34 Posted: 23 Jan 2009 Last Revised: 01 Mar 2010
Pradeep K. Chintagunta, Shyam Gopinath and Sriram Venkataraman
University of Chicago, Indiana University - Kelley School of Business - Department of Marketing and University of North Carolina - Chapel Hill, Kenan-Flagler Business School
Downloads 1,499 (31,464)
Citation 75

Abstract:

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Online Word of Mouth, Sequential New Product Release, Endogeneity, Instrumental Variables, Generalized Method of Moments, Motion Pictures

2.

Blogs, Advertising and Local-Market Movie Box-Office Performance

Number of pages: 35 Posted: 22 Sep 2010 Last Revised: 10 Aug 2014
Shyam Gopinath, Pradeep K. Chintagunta and Sriram Venkataraman
Indiana University - Kelley School of Business - Department of Marketing, University of Chicago and University of North Carolina - Chapel Hill, Kenan-Flagler Business School
Downloads 672 (96,615)
Citation 10

Abstract:

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consumer generated media, social media, online word of mouth, blogs, advertising, motion pictures, endogeneity, instrumental variables

3.

An Aggregate Generalized Nested Logit Model of Consumer Choices: An Application to the Lodging Industry

Johnson School Research Paper Series No. 12-07
Number of pages: 45 Posted: 07 Oct 2007
Sriram Venkataraman and Vrinda Kadiyali
University of North Carolina - Chapel Hill, Kenan-Flagler Business School and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 450 (159,949)
Citation 2

Abstract:

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consumer choice models, aggregate data, generalized nested logit

4.

An Empirical Model of Drug Detailing: Dynamic Competition and Policy Implications

Management Science, 62(8), 2321-2340, 2016
Number of pages: 44 Posted: 03 Sep 2013 Last Revised: 10 Aug 2016
Qiang Liu, Sachin Gupta, Sriram Venkataraman and Hongju Liu
Mitchell E. Daniels, Jr School of Business, Purdue University, Cornell University - Cornell SC Johnson College of Business, University of North Carolina - Chapel Hill, Kenan-Flagler Business School and Peking University - Guanghua School of Management
Downloads 379 (194,740)
Citation 14

Abstract:

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pharmaceutical marketing, detailing competition, dynamic oligopoly game, dynamic programming, detailing cost, restrictions on detailing, regulation

5.

Consumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover to Competitors

Forthcoming in Marketing Science , Georgia Tech Scheller College of Business Research Paper No. 18-36
Number of pages: 56 Posted: 03 Oct 2018
O. Cem Ozturk, Pradeep K. Chintagunta and Sriram Venkataraman
Georgia Institute of Technology - Scheller College of Business, University of Chicago and University of North Carolina - Chapel Hill, Kenan-Flagler Business School
Downloads 321 (234,399)
Citation 2

Abstract:

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Chapter 11 Bankruptcy, Consumer Demand, Contagion Effect, Competitive Effect, Bailout, Retailing, Automobiles, Regression Discontinuity in Time

6.

The Debate on Influencing Doctors’ Decisions: Are Drug Characteristics the Missing Link?

ERIM Report Series Reference No. ERS-2007-056-MKT
Number of pages: 40 Posted: 15 Oct 2007
Sriram Venkataraman and S. Stremersch
University of North Carolina - Chapel Hill, Kenan-Flagler Business School and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Downloads 286 (266,292)
Citation 6

Abstract:

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public policy, side effects, sampling, Physician decision-making, drug effectiveness, drug prescription, marketing efforts, patient requests, pharmaceuticals, sample-dispensing

7.
Downloads 284 (267,252)
Citation 7

Price Reactions to Rivals' Local Channel Exits

Number of pages: 47 Posted: 20 Feb 2015 Last Revised: 13 Jun 2015
O. Cem Ozturk, Sriram Venkataraman and Pradeep K. Chintagunta
Georgia Institute of Technology - Scheller College of Business, University of North Carolina - Chapel Hill, Kenan-Flagler Business School and University of Chicago
Downloads 181 (416,628)
Citation 7

Abstract:

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Competitive Reaction, Market Exit, Pricing, Agglomeration, Automobiles, Bailout

Price Reactions to Rivals' Local Channel Exits

Georgia Tech Scheller College of Business Research Paper No. 2015-06
Number of pages: 48 Posted: 08 Nov 2015
O. Cem Ozturk, Sriram Venkataraman and Pradeep K. Chintagunta
Georgia Institute of Technology - Scheller College of Business, University of North Carolina - Chapel Hill, Kenan-Flagler Business School and University of Chicago
Downloads 103 (679,343)

Abstract:

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competitive reaction, market exit, pricing, agglomeration, automobiles, bailout

8.

Media Multiplexing Behavior: Implications for Targeting and Media Planning

Marketing Science, Forthcoming
Number of pages: 63 Posted: 07 Oct 2012
Lin Chen, Sriram Venkataraman and Sandy D. Jap
affiliation not provided to SSRN, University of North Carolina - Chapel Hill, Kenan-Flagler Business School and Emory University - Department of Marketing
Downloads 260 (293,053)

Abstract:

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integrated marketing communications (IMC), media planning, multi-channel

9.

Spatio-Temporal Analysis of Competition between Independent and Affiliate Movie Theaters

Georgia Tech Scheller College of Business Research Paper No. 21
Number of pages: 41 Posted: 08 Oct 2012 Last Revised: 24 Nov 2015
O. Cem Ozturk and Sriram Venkataraman
Georgia Institute of Technology - Scheller College of Business and University of North Carolina - Chapel Hill, Kenan-Flagler Business School
Downloads 170 (442,467)

Abstract:

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motion picture industry, movie theaters, retail competition, differentiation, semi-parametric

10.

Is an Automaker's Road to Bankruptcy Paved with Customers' Beliefs?

The American Economic Review, Vol. 101, No. 3, May 2011, UNC Kenan-Flagler Research Paper No. 2013-24
Number of pages: 11 Posted: 08 Oct 2012
University of Chicago - Department of Economics, Northwestern University - Kellogg School of Management, University of Chicago - Department of Economics, University of Chicago - Booth School of Business and University of North Carolina - Chapel Hill, Kenan-Flagler Business School
Downloads 138 (530,816)
Citation 9

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The Relationship between DTCA, Drug Requests and Prescriptions: Uncovering Variation in Specialty and Space

Marketing Science, Forthcoming
Number of pages: 51 Posted: 07 Oct 2012 Last Revised: 21 Feb 2013
S. Stremersch, Vardit Landsman and Sriram Venkataraman
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Tel Aviv University and University of North Carolina - Chapel Hill, Kenan-Flagler Business School
Downloads 122 (590,717)
Citation 1

Abstract:

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Pharmaceuticals, advertising, patient request, prescriptions, socio-demographics

12.

Product Recalls in B2B Secondary Markets: Evidence from the U.S. Automobile Industry

Number of pages: 61 Posted: 21 Jan 2025
Khimendra Singh, Sriram Venkataraman and Rajdeep Grewal
University of Missouri, University of North Carolina - Chapel Hill, Kenan-Flagler Business School and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 101 (684,672)

Abstract:

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business-to-business, contagion effect, competitive effect, difference-indifferences, product recalls, quasi-natural experiment, secondary market, spillover, used vehicle

13.

Are Consumers Affected by Durable Goods Makers' Financial Distress? The Case of Auto Manufacturers

NBER Working Paper No. w16197
Number of pages: 38 Posted: 19 Jul 2010 Last Revised: 05 Apr 2023
Ali Hortacsu, Gregor Matvos, Chad Syverson and Sriram Venkataraman
University of Chicago - Department of Economics, Northwestern University - Kellogg School of Management, University of Chicago - Booth School of Business and University of North Carolina - Chapel Hill, Kenan-Flagler Business School
Downloads 80 (803,225)

Abstract:

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14.

Media Multiplexing Behavior: Implications for Targeting and Media Planning

Marketing Science, Vol. 32, No. 2, 2013; pp. 310-324; DOI: 10.1287/mksc.1120.0759
Posted: 13 Nov 2013
Lin Chen, Sriram Venkataraman and Sandy D. Jap
Independent, University of North Carolina - Chapel Hill, Kenan-Flagler Business School and Emory University - Department of Marketing

Abstract:

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integrated marketing communications (IMC), media planning, multichannel management, multimedia consumption, substitution and complementarities, interactive media, Internet advertising