Gregory V. Milano

Fortuna Advisors LLC

CEO and Managing Partner

822 N. A1A Highway

Suite 310

Ponte Vedra Beach, FL 32082

United States

http://www.fortuna-advisors.com

  • Fortuna Advisors LLC

SCHOLARLY PAPERS

7

DOWNLOADS
Rank 39,247

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Top 39,247

in Total Papers Downloads

2,794

TOTAL CITATIONS

0

Scholarly Papers (7)

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1.

The Return on Purpose: Before and during a Crisis

Number of pages: 13 Posted: 27 Oct 2020
Gregory V. Milano, Brian Tomlinson, Riley Whately and Alexa Yiğit
Fortuna Advisors LLC, affiliation not provided to SSRN, Fortuna Advisors LLC and CECP
Downloads 2,095 (16,457)

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Corporate Purpose, Performance, Brands, ESG, CEO, COVID-19; COVID, coronavirus

2.

Postmodern Corporate Finance

Journal of Applied Corporate Finance, Vol. 22, No. 2, pp. 48-59, Spring 2010
Number of pages: 14 Posted: 16 Oct 2010
Gregory V. Milano
Fortuna Advisors LLC
Downloads 283 (233,613)

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shareholder value, growth, return, required return, valuation, Residual Cash Earnings, Residual Cash Margin, Gross Business Return

3.

Driving Outperformance: The Power and Potential of Economic Profit

Greene, J., Milano, G., Curatolo, A., & Chew, M. (2023). 'Driving Outperformance: The Power and Potential of Economic Profit.' Journal of Applied Corporate Finance.
Number of pages: 10 Posted: 03 Mar 2023
Jeffrey R. Greene, Gregory V. Milano, Alex Curatolo and Michael Chew
Fortuna Advisors LLC, Fortuna Advisors LLC, Fortuna Advisors LLC and Fortuna Advisors LLC
Downloads 165 (390,749)

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Economic profit, Capital allocation, Transformation, Ownership culture, Incentive compensation, Investor relations, Working capital, Total shareholder return, Residual cash earnings, Value management, EVA

4.

Bloomberg Intelligence Roundtable on the Theory and Practice of Capital Structure Management

Journal of Applied Corporate Finance, Vol. 29, Issue 4, pp. 72-85, 2017
Number of pages: 16 Posted: 01 Mar 2023
Clifford W. Smith, Gregory V. Milano, Joel Levington, Asthika Goonewardene, Gina Martin Adams, Michael K. Holland, Jonathan Palmer and Don Chew
Simon Graduate School of Business, University of Rochester, Fortuna Advisors LLC, Bloomberg L.P., Bloomberg L.P., Bloomberg L.P., Holland & Company, Bloomberg L.P. and Journal of Applied Corporate Finance
Downloads 102 (571,449)

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5.

A Deeper Look at the Return on Purpose: Before and During a Crisis

Journal of Applied Corporate Finance (Spring 2021). Volume 33. Number 2.
Number of pages: 19 Posted: 11 Feb 2022
Gregory V. Milano, Riley Whately, Brian Tomlinson and Alexa Yiğit
Fortuna Advisors LLC, Fortuna Advisors LLC, affiliation not provided to SSRN and CECP
Downloads 60 (778,247)

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Purpose, Corporate Purpose, Brand Purpose, Stakeholder Value, Shareholder Value, Performance Measurement

6.

In Need of Internal Capitalism

Number of pages: 4 Posted: 17 Sep 2009
Gregory V. Milano and Steven Treadwell
Fortuna Advisors LLC and Fortuna Advisors LLC
Downloads 46 (884,112)

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internal capitalism, value based management, shareholder value, business strategy, discipline, residual income, growth

7.

Building a Bridge between Marketing and Finance

Journal of Applied Corporate Finance, Vol. 30, Issue 2, pp. 29-39, 2018
Number of pages: 13 Posted: 01 Mar 2023
Ryan Barker and Gregory V. Milano
BERA Brand Management and Fortuna Advisors LLC
Downloads 43 (910,580)

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Other Papers (1)

Total Downloads: 88
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1.

Capital Deployment Roundtable: Measuring and Managing Intangible Investment

Milano, Gregory. 2023. "Capital Deployment Roundtable: Managing and Measuring Intangibles.” Journal of Applied Corporate Finance.
Number of pages: 40 Posted: 07 Mar 2023
Gregory V. Milano, Riley Whately, Gary Bischoping, Shivaram Rajgopal, Anup Srivastava, Glenn Welling, Paul Clancy and Ken Wiles
Fortuna Advisors LLC, Fortuna Advisors LLC, Hellman & Friedman, Columbia University - Columbia Business School, Accounting, Business Law & Taxation, University of Calgary - Haskayne School of Business, Engaged Capital, Biogen Idec, Inc. and The University of Texas at Austin
Downloads 88

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accounting, brand, brand building, brand equity, capital allocation, capital deployment, differentiation, digital investment, GAAP shortcomings, governance, human capital, innovation, intangible assets, intangible investment, investment, marketing investment, P&L investment, R&D investment, Research