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Stephen A. Smith

Santa Clara University - Leavey School of Business

500 El Camino Real

Santa Clara, CA California 95053

United States

  • Santa Clara University - Leavey School of Business

SCHOLARLY PAPERS

3

DOWNLOADS

852

TOTAL CITATIONS

0

Scholarly Papers (3)

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1.

Optimization of Operational Decisions in Digital Advertising: A Literature Review

Forthcoming in Channel Strategies and Marketing Mix in a Connected World, (Eds.) Saibal Ray and Shuya Yin, Springer., 2018
Number of pages: 51 Posted: 10 Nov 2018 Last Revised: 13 Nov 2018
Narendra Agrawal, Sami Najafi Asadolahi and Stephen A. Smith
Santa Clara University - Leavey School of Business, Santa Clara University - Leavey School of Business and Santa Clara University - Leavey School of Business
Downloads 525 (132,764)

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Digital Supply Chain; Advertisers; Publishers; Ad Exchanges; Display Advertising; Search Advertising

2.

A Markov Decision Model for Managing Display Advertising Campaigns

Manufacturing and Service Operations Management, Forthcoming
Number of pages: 40 Posted: 30 Jun 2022 Last Revised: 06 Jul 2022
Narendra Agrawal, Sami Najafi Asadolahi and Stephen A. Smith
Santa Clara University - Leavey School of Business, Santa Clara University - Leavey School of Business and Santa Clara University - Leavey School of Business
Downloads 194 (393,598)

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Markov decision processes, queueing systems, display ad, ad exchange, ad campaigns, real-time bidding, dynamic bidding, stochastic processes

3.

Dynamic Pricing and Bidding for Display Advertising Campaigns

Number of pages: 44 Posted: 24 Feb 2025
Sami Najafi Asadolahi, Stephen A. Smith and Narendra Agrawal
Santa Clara University - Leavey School of Business, Santa Clara University - Leavey School of Business and Santa Clara University - Leavey School of Business
Downloads 133 (547,695)

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