Narendra Agrawal

Santa Clara University - Leavey School of Business

Associate Dean of Faculty and Professor of Operations Management and Information Systems

500 El Camino Real

Santa Clara, CA California 95053

United States

SCHOLARLY PAPERS

2

DOWNLOADS

73

CITATIONS

0

Scholarly Papers (2)

1.

Optimization of Operational Decisions in Digital Advertising: A Literature Review

Forthcoming in Channel Strategies and Marketing Mix in a Connected World, (Eds.) Saibal Ray and Shuya Yin, Springer., 2018
Number of pages: 51 Posted: 10 Nov 2018 Last Revised: 13 Nov 2018
Narendra Agrawal, Sami Najafi Asadolahi and Stephen A. Smith
Santa Clara University - Leavey School of Business, Santa Clara University - Leavey School of Business and Santa Clara University - Leavey School of Business
Downloads 73 (318,041)

Abstract:

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Digital Supply Chain; Advertisers; Publishers; Ad Exchanges; Display Advertising; Search Advertising

2.

Social Network Enabled Channels vs Direct Channels: A Competitive Framework

Posted: 06 Oct 2015
University of Florida, Warrington College of Business Administration, Students, Santa Clara University - Leavey School of Business, University of Florida - Warrington College of Business Administration and University of Florida

Abstract:

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Online channels, social networks, security/privacy issues, competition/game theory