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Narendra Agrawal

Santa Clara University - Leavey School of Business

Associate Dean of Faculty and Professor of Operations Management and Information Systems

500 El Camino Real

Santa Clara, CA California 95053

United States

SCHOLARLY PAPERS

5

DOWNLOADS
Rank 37,687

SSRN RANKINGS

Top 37,687

in Total Papers Downloads

3,347

TOTAL CITATIONS

0

Scholarly Papers (5)

1.

Supply Chain Management in the AI Era: A Vision Statement from the Operations Management Community

Stanford University Graduate School of Business Research Paper Forthcoming, The Wharton School Research Paper
Number of pages: 35 Posted: 05 Dec 2025 Last Revised: 18 Mar 2026
Desautels Faculty of Management, McGill University, Johns Hopkins University - Carey Business School, Massachusetts Institute of Technology (MIT) - Sloan School of Management, Santa Clara University - Leavey School of Business, University of Pennsylvania - The Wharton School, KU Leuven - Faculty of Business and Economics (FEB), The Wharton School - Operations, Information and Decisions Department, JD.com Smart Supply Chain Y, University of Pennsylvania - The Wharton School, Massachusetts Institute of Technology (MIT), Operations Research Center, Students, University of North Carolina (UNC) at Chapel Hill - Operations Area, ESMT European School of Management and Technology, Tilburg University - Tilburg University School of Economics and Management, ESADE Business School, IBM Research, University of Toronto - Rotman School of Management, Georgia Institute of Technology - H. Milton Stewart School of Industrial and Systems Engineering, University of Texas at Austin - Department of Information, Risk and Operations Management, Stanford Graduate School of Business, Rotman School of Management, Microsoft Research, Microsoft Research, Michigan State University, The Eli Broad College of Business and The Eli Broad Graduate School of Management, Students, University of Pennsylvania - The Wharton School, University of Melbourne - Melbourne Business School, Microsoft Corporation, affiliation not provided to SSRN, JD.com Smart Supply Chain Y, Harvard University - Technology & Operations Management Unit, affiliation not provided to SSRN, The University of Hong Kong - University of Hong Kong, University of Washington, Michael G. Foster School of Business, Students, Massachusetts Institute of Technology (MIT) - School of Engineering, Georgia Institute of Technology, Duke University - Fuqua School of Business, University of North Carolina (UNC) at Chapel Hill - Operations Area, University of California, Los Angeles (UCLA) - Anderson School of Management, Carnegie Mellon University - David A. Tepper School of Business, KU Leuven - Faculty of Business and Economics (FEB), Northwestern University - Kellogg School of Management, University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School and Washington University in St. Louis - John M. Olin Business School
Downloads 2,495 (14,198)

Abstract:

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Supply Chain Management, Operations Management, Artificial Intelligence, Machine Learning, Optimization, Resilience, Human–AI Collaboration

2.

Optimization of Operational Decisions in Digital Advertising: A Literature Review

Forthcoming in Channel Strategies and Marketing Mix in a Connected World, (Eds.) Saibal Ray and Shuya Yin, Springer., 2018
Number of pages: 51 Posted: 10 Nov 2018 Last Revised: 13 Nov 2018
Narendra Agrawal, Sami Najafi Asadolahi and Stephen A. Smith
Santa Clara University - Leavey School of Business, Santa Clara University - Leavey School of Business and Santa Clara University - Leavey School of Business
Downloads 525 (132,764)

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Digital Supply Chain; Advertisers; Publishers; Ad Exchanges; Display Advertising; Search Advertising

3.

A Markov Decision Model for Managing Display Advertising Campaigns

Manufacturing and Service Operations Management, Forthcoming
Number of pages: 40 Posted: 30 Jun 2022 Last Revised: 06 Jul 2022
Narendra Agrawal, Sami Najafi Asadolahi and Stephen A. Smith
Santa Clara University - Leavey School of Business, Santa Clara University - Leavey School of Business and Santa Clara University - Leavey School of Business
Downloads 194 (393,598)

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Markov decision processes, queueing systems, display ad, ad exchange, ad campaigns, real-time bidding, dynamic bidding, stochastic processes

4.

Dynamic Pricing and Bidding for Display Advertising Campaigns

Number of pages: 44 Posted: 24 Feb 2025
Sami Najafi Asadolahi, Stephen A. Smith and Narendra Agrawal
Santa Clara University - Leavey School of Business, Santa Clara University - Leavey School of Business and Santa Clara University - Leavey School of Business
Downloads 133 (547,695)

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5.

Who Should Set Consumer Returns Policies in Online Marketplaces: Supplier or Platform?

Posted: 20 Dec 2023 Last Revised: 04 May 2026
Leela Nageswaran and Narendra Agrawal
University of Washington - Michael G. Foster School of Business and Santa Clara University - Leavey School of Business

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