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Dengpan Liu

Iowa State University - College of Business

Ames, IA 50011-2063

United States

  • Iowa State University - College of Business

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Quality, Pricing, and Release Time: Optimal Market Entry Strategy for New Software-as-a-Service Vendors

Feng, H., Jiang, Z. and Liu, D., 2018. Quality, Pricing, and Release Time:: Optimal Market Entry Strategy for Software-as-a-Service Vendors. MIS Quarterly, 42(1), pp.333-353.
Number of pages: 68 Posted: 29 Sep 2015 Last Revised: 13 Apr 2022
Haiyang Feng, Zhengrui Jiang and Dengpan Liu
Tianjin University - College of Management and Economics, The Chinese University of Hong Kong, Shenzhen and Iowa State University - College of Business
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Game Theory, Duopoly, Market Entry Strategy, Software-as-a-Service, Network Effects, Asymmetric Compatibility, Switching Cost