Kilsun Kim

College of Business, Sogang University

Professor

Seoul 121-742

Korea, Republic of (South Korea)

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Can Commonality Relieve Cannibalization in Product Line Design?

Marketing Science, Vol. 32, No. 3, 2013; pp. 510-521; DOI: 10.1287/mksc.2013.0774

Posted: 13 Nov 2013

Kilsun Kim, Dilip Chhajed and Yunchuan Liu

College of Business, Sogang University, University of Illinois at Urbana-Champaign - Department of Business Administration and University of Illinois at Urbana-Champaign

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