Shunping Han

Nanjing University - School of Business

22 Hankou Road

Nanjing, Jiangsu 210093 210093

China

  • Nanjing University - School of Business

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Large Online Product Catalog Space Indicates High Store Price: Understanding Customers’ Overgeneralization and Illogical Inference

Number of pages: 47 Posted: 18 Jan 2017 Last Revised: 16 Sep 2018
Yunhui Huang, Kai Lim, Zhijie Lin and Shunping Han
Nanjing University - School of Business, City University of Hong Kong (CityU) - Faculty of Business, Tsinghua University - School of Economics and Management and Nanjing University - School of Business
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online product catalog space; store price perception; environmental cues; consumer inference; signaling; web personalization