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Junghoon Moon

Seoul National University

Kwanak-gu

Seoul, 151-742

Korea, Republic of (South Korea)

  • Seoul National University

SCHOLARLY PAPERS

11

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495

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Scholarly Papers (11)

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1.

Effect of the Food Traceability System for Building Trust: Price Premium and Buying Behavior

Number of pages: 13 Posted: 07 Jul 2013
Young Chan Choe, Joowon Park, Miri Chung and Junghoon Moon
Seoul National University, Korea Advanced Institute of Science and Technology (KAIST), Seoul National University and Seoul National University
Downloads 252 (310,057)

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Food traceability systems, Uncertainty, Pavlou’s TAM, Price premium

2.

How to Undertake Apparently Unrelated Diversification and Build an Empire

Actual Problems of Economics. 2013-MAY. 275-286
Number of pages: 20 Posted: 19 Sep 2012 Last Revised: 27 Jun 2013
Hyoung Goo Kang, Jaeseok Jeong and Junghoon Moon
Hanyang University, Kyung Hee University and Seoul National University
Downloads 149 (500,001)

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accumulation, chaebol, diversification, growth, resource-based view, value

3.

The Impact of IT Use on Migration Intentions in Rural Communities

Number of pages: 11 Posted: 07 Jul 2013
Junghoon Moon, Joowon Park, Gu Hyun Jung and Young Chan Choe
Seoul National University, Korea Advanced Institute of Science and Technology (KAIST), Gyeonggi Province Agricultural Research and Extension Services and Seoul National University
Downloads 94 (742,061)

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Digital divide, Rural migration intention, Perceived usefulness, Perceived playfulness, Interpersonal norm, Social norm

4.

Consumers’ Preferences for Ready-to-Eat Meals with Specific Dietary Patterns: An Analysis Based on Their Nutritional Claims

15TH PANGBORN SENSORY SCIENCE SYMPOSIUM - MEETING NEW CHALLENGES IN A CHANGING WORLD (PSSS 2023):I03
Posted: 24 Aug 2023
Eunjin Lee and Junghoon Moon
Gangneung-Wonju National University and Seoul National University

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5.

The Impact of Ready-to-Eat and Hedonic Food Consumption Propensity on the Purchase of Minimally Processed Spice Vegetables

15TH PANGBORN SENSORY SCIENCE SYMPOSIUM - MEETING NEW CHALLENGES IN A CHANGING WORLD (PSSS 2023):X01
Posted: 24 Aug 2023
Nayeong Kim, Dongmin Lee, Junghoon Moon and Yuchan Han
Seoul National University, Seoul National University, Seoul National University and Seoul National University

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6.

The Effect of Preference for Specific Tastes on Consumers’ Dietary Diversity: Centering on Sweet and Salty Taste

15TH PANGBORN SENSORY SCIENCE SYMPOSIUM - MEETING NEW CHALLENGES IN A CHANGING WORLD (PSSS 2023):I05
Posted: 24 Aug 2023
Kyounghee Kim, Haram Eom and Junghoon Moon
Seoul National University, Seoul National University and Seoul National University

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7.

In-Home Alcohol Consumption and Food Choices: What Types of Food are Paired with a Higher Degree of Alcohol Consumption?

15TH PANGBORN SENSORY SCIENCE SYMPOSIUM - MEETING NEW CHALLENGES IN A CHANGING WORLD (PSSS 2023):C00
Posted: 24 Aug 2023
Jaehee Son, Eunjin Lee, Junghoon Moon and Dongmin Lee
Seoul National University, Gangneung-Wonju National University, Seoul National University and Seoul National University

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8.

How Does a Variety of Nociceptive Sensations in the Oral Cavity, Besides Taste and Smell, Influence Carbonated Beverage Consumption?

15TH PANGBORN SENSORY SCIENCE SYMPOSIUM - MEETING NEW CHALLENGES IN A CHANGING WORLD (PSSS 2023):X01
Posted: 24 Aug 2023
Hyungjun Kim, Seonghwan Cho and Junghoon Moon
affiliation not provided to SSRN, affiliation not provided to SSRN and Seoul National University

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9.

The Effect of Information Cues on Sensory Evaluation and Purchase Intention of Hard Seltzer: Low Calorie Versus Natural Flavor

15TH PANGBORN SENSORY SCIENCE SYMPOSIUM - MEETING NEW CHALLENGES IN A CHANGING WORLD (PSSS 2023):S00
Posted: 24 Aug 2023
Nayeong Kim, Jaehee Son and Junghoon Moon
Seoul National University, Seoul National University and Seoul National University

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10.

Changes in Consumer Sensory Evaluation and Satisfaction with Beef: Interaction Effects of Aging Duration and Breed, Part, Marbling, and Age

15TH PANGBORN SENSORY SCIENCE SYMPOSIUM - MEETING NEW CHALLENGES IN A CHANGING WORLD (PSSS 2023):U05
Posted: 24 Aug 2023
Haram Eom, Nayeong Kim, Yuchan Han and Junghoon Moon
Seoul National University, Seoul National University, Seoul National University and Seoul National University

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11.

Consumers’ Willingness to Eat and Pay for Native-Breed Beef: The Role of Consumer Sophistication

15TH PANGBORN SENSORY SCIENCE SYMPOSIUM - MEETING NEW CHALLENGES IN A CHANGING WORLD (PSSS 2023):C00
Posted: 24 Aug 2023
Haram Eom, Junghoon Moon, Dongmin Lee and Nayeong Kim
Seoul National University, Seoul National University, Seoul National University and Seoul National University

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