Malcolm Smith

University of Manitoba

501 F.A. Bldg

Winnipeg R3T 5V4, Manitoba R3T 5V5

Canada

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The Sound of Brands

Journal of Marketing, Vol 74 , Number 4, July 2010 , University of Alberta School of Business Research Paper No. 2013-308

Posted: 25 May 2013

Jennifer Argo, Monica Popa and Malcolm Smith

University of Alberta - Department of Marketing, Business Economics & Law, Independent and University of Manitoba

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