default author photo

Monica Popa

Independent

United States

SCHOLARLY PAPERS

1

DOWNLOADS

0

TOTAL CITATIONS

0

Scholarly Papers (1)

1.

The Sound of Brands

Journal of Marketing, Vol 74 , Number 4, July 2010 , University of Alberta School of Business Research Paper No. 2013-308
Posted: 25 May 2013
Jennifer Argo, Monica Popa and Malcolm Smith
University of Alberta - Department of Marketing, Business Economics & Law, Independent and University of Manitoba

Abstract:

Loading...

brand names, affect, linguistics, sound repetition, phonetic/sound symbolism