Ruibin Geng

Xidian University

Lecturer

No.2 Taibai South Road

Xi'an, AZ Shaanxi 710071

China

SCHOLARLY PAPERS

1

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44

CITATIONS

0

Scholarly Papers (1)

1.

A Network Autocorrelation Model to Predict Repeat Purchases in Multi-Relational Social Networks: Evidence from Online Games

Fox School of Business Research Paper No. 18-053
Number of pages: 53 Posted: 16 Sep 2018 Last Revised: 23 Jan 2019
Bin Zhang, Ruibin Geng, Xi Chen and Paul A. Pavlou
University of Arizona - Eller College of Management, Xidian University, Zhejiang University - School of Management and Temple University - Department of Management Information Systems
Downloads 44 (401,667)

Abstract:

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Repeat Purchases, Online Games, Herding Effect, Social Network Effect, Hierarchical Bayesian Model