Zhenfeng Ma

Wilfrid Laurier University

Assistant Professor of Marketing

75 University Ave W

Waterloo, Ontario N2L 3C5

Canada

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Consumer Adoption of New Products: Independent versus Interdependent Self-Perspectives

Journal of Marketing, Forthcoming

Number of pages: 50 Posted: 31 Oct 2013

Zhenfeng Ma, Zhiyong Yang and Mehdi Mourali

Wilfrid Laurier University, Miami University of Ohio and University of Calgary - Haskayne School of Business

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