Makoto Mizuno

Meiji University - School of Commerce

United States

  • Meiji University - School of Commerce

SCHOLARLY PAPERS

3

DOWNLOADS

720

TOTAL CITATIONS

2

Scholarly Papers (3)

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1.

Consumer Panic Buying: Understanding the Behavioral and Psychological Aspects

Number of pages: 54 Posted: 03 Mar 2021 Last Revised: 01 Jun 2022
Satoshi Nakano, Naoki Akamatsu and Makoto Mizuno
Chuo University, Meiji Gakuin University and Meiji University - School of Commerce
Downloads 413 (154,839)
Citation 2

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Panic Buying, COVID-19, Segmentation, Anxiety, Psychographics, Behavioral Change

2.

An Empirical Study of Scarcity Marketing Strategies: Limited-time Products with Umbrella Branding in Beer Market

Number of pages: 82 Posted: 14 Jan 2022
Masakazu Ishihara, Minjung Kwon and Makoto Mizuno
New York University (NYU) - Leonard N. Stern School of Business, Syracuse University and Meiji University - School of Commerce
Downloads 270 (245,540)

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Scarcity Marketing, Limited-Time Products, Umbrella Branding, Multiple Discrete-Continuous Choice, Beer

3.

Untangling the complexity of market competition in consumer goods - A complex Hilbert PCA analysis

Number of pages: 27 Posted: 14 Oct 2020
Makoto Mizuno, Hideaki Aoyama and Yoshi Fujiwara
Meiji University - School of Commerce, RIKEN iTHEMS and University of Hyogo - Graduate School of Information Science
Downloads 37 (971,017)

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single-source data, purchase bahavior, media/ad exposure, complex Hilbert principal component analysis, Hodge decomposition