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Svetlana Bialkova

Wageningen University and Research (WUR)

Hollandseweg 1

Wageningen, 6706KN

Netherlands

  • Wageningen University and Research (WUR)

SCHOLARLY PAPERS

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Scholarly Papers (3)

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1.

Attention Mediates the Effect of Nutrition Label Information on Consumers' Choice: Evidence from a Choice Experiment Involving Eye-Tracking

Appetite, vol- 76, no. may, 66-75, 2014
Posted: 09 Sep 2014
Svetlana Bialkova, Klaus G. Grunert, Hans Jørn Juhl, Grazyna Wasowicz-Kirylo, Malgorzata Stysko-Kunkowska and Hans Van Trijp
Wageningen University and Research (WUR), Aarhus University - School of Business and Social Sciences, Aarhus University - Department of Marketing and Statistics, University of Warsaw - Faculty of Psychology, University of Warsaw - Faculty of Psychology and Independent

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Attention, Choice, Nutrition labels, Eye tracking

2.

Standing Out in the Crowd: The Effect of Information Clutter on Consumer Attention for Front-of-Pack Nutrition Labels

Food Policy, vol. 41, no. August, pp. 65-74, 2013
Posted: 27 Feb 2014
Svetlana Bialkova, Klaus G. Grunert and Hans Van Trijp
Wageningen University and Research (WUR), Aarhus University - School of Business and Social Sciences and Independent

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Consumers, Attention, Nutrition labels, Information density, Package design optimization

3.

Effect of Nutrition Label Format and Product Assortment on Healthfulness of Food Choice

Appetite, vol. 71, no. 1, pp. 63-74, 2013
Posted: 25 Feb 2014
Jessica Aschemann-Witzel, Klaus G. Grunert, Hans Van Trijp, Svetlana Bialkova, Monique M. Raats, Charo Hodgkins, Grazyna Wasowicz-Kirylo and Joerg Koenigstorfer
Aarhus University - Department of Marketing and Statistics, Aarhus University - School of Business and Social Sciences, Independent, Wageningen University and Research (WUR), University of Surrey, Independent, University of Warsaw - Faculty of Psychology and Saarland University

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Nutrition label, Consumer research, Guideline daily amount, Traffic light colour coding, Health, Choice