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Pianpian Kong

University at Buffalo, School of Management

Assistant Professor of Marketing

Buffalo, NY 14260-4000

United States

  • University at Buffalo, School of Management

SCHOLARLY PAPERS

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Scholarly Papers (1)

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Private Labels and Retailer Profitability: Bilateral Bargaining in the Grocery Channel

Number of pages: 58 Posted: 02 Oct 2017 Last Revised: 30 Jun 2025
Paul B. Ellickson, Mitchell J. Lovett, Takeaki Sunada and Pianpian Kong
University of Rochester - Simon Business School, Simon School of Business – University of Rochester, University of Rochester and University at Buffalo, School of Management
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Citation 9

Abstract:

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Retail Grocery, Bargaining Models, Private Labels, Store Brands, Demand Estimation