Yuanyuan Man

The Chinese University of Hong Kong (CUHK)

Shatin, N.T.

Hong Kong

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A Study of the Group Buying Feature of Social Coupons Using Augmented Clickstream Data

Number of pages: 37 Posted: 23 Dec 2014

Mandy Hu, Yuanyuan Man and Russell S. Winer

The Chinese University of Hong Kong (CUHK) - Department of Marketing, The Chinese University of Hong Kong (CUHK) and New York University (NYU) - Department of Marketing

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