Yongjia Song

Virginia Commonwealth University (VCU) - College of Humanities & Sciences

United States

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Scholarly Papers (1)

1.

Modeling Brand Correlation Through Iterative Sparsity Search

Kelley School of Business Research Paper No. 15-32
Number of pages: 33 Posted: 30 Jan 2015
Virginia Commonwealth University (VCU) - College of Humanities & Sciences, Virginia Commonwealth University (VCU) - College of Humanities & Sciences, University of Wisconsin-Madison, Indiana University - Kelley School of Business - Department of Marketing and University of Wisconsin - Madison
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Abstract:

Multivariate spatial processes; Graphical Lasso; Brand performance prediction; Consumer packaged goods.