Yongjia Song

Virginia Commonwealth University (VCU) - College of Humanities & Sciences

United States

  • Virginia Commonwealth University (VCU) - College of Humanities & Sciences

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Modeling Brand Correlation Through Iterative Sparsity Search

Kelley School of Business Research Paper No. 15-32
Number of pages: 33 Posted: 30 Jan 2015
Qiong Zhang, Yongjia Song, Qing Liu, Sandeep R. Chandukala and Peter Qian
Virginia Commonwealth University (VCU) - College of Humanities & Sciences, Virginia Commonwealth University (VCU) - College of Humanities & Sciences, University of Wisconsin-Madison - Department of Marketing, Indiana University - Kelley School of Business - Department of Marketing and University of Wisconsin-Madison
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Abstract:

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Multivariate spatial processes; Graphical Lasso; Brand performance prediction; Consumer packaged goods.