R. Towal

California Institute of Technology (Caltech)

Pasadena, CA 91125

United States

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What the Eye Does Not Admire the Brain Does Not Desire: How Visual Properties of Product Packaging Affect Consumer Attention and Choice

Number of pages: 57 Posted: 30 Dec 2015 Last Revised: 17 Mar 2016

Milica Mormann, R. Towal and Christof Koch

Southern Methodist University (SMU) - Marketing Department, California Institute of Technology (Caltech) and California Institute of Technology (Caltech) - Division of Biology

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