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Debbie Keeling

Loughborough University - Loughborough Business School

Epinal Way

Leics LE11 3TU

Leicestershire

United Kingdom

  • Loughborough University - Loughborough Business School

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GOSIP in Cyberspace: Conceptualization and Scale Development for General Online Social Interaction Propensity

Journal of Interactive Marketing 28 (2014) 87–100
Posted: 20 Jan 2016
Vera Blazevic, Caroline Wiertz, June Cotte, Ko de Ruyter and Debbie Keeling
Radboud University Nijmegen, City, University of London - Bayes Business School, University of Western Ontario - Ivey Business School, Maastricht University - Department of Marketing & Supply Chain Management and Loughborough University - Loughborough Business School

Abstract:

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Scale development, General online social interaction propensity, Individual difference, Social media