Alex Kim

Ewha Womans University - Graduate School of International Studies (GSIS)

Assistant Professor

11-1 Daehyun-dong

Seodaemun-gu

Seoul

Korea, Republic of (South Korea)

  • Ewha Womans University - Graduate School of International Studies (GSIS)

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Provision of Optional Versus Standard Product Features in Competition

Forthcoming, Journal of Marketing
Posted: 04 Jan 2017
Subramanian Balachander, Esther Gal-Or, Tansev Geylani and Alex Kim
University of California, Riverside - School of Business Administration, University of Pittsburgh - Katz Graduate School of Business, University of Pittsburgh - Katz Graduate School of Business and Ewha Womans University - Graduate School of International Studies (GSIS)

Abstract:

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Product Line Strategy, Product Feature Design, Game Theory, Probit Model, Automobile Market