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Haslinda Musa

Universiti Teknikal Malaysia, Melaka

Hang Tuah Jaya

Durian Tunggal

MELAKA, AK MELAKA 76100

Malaysia

  • Universiti Teknikal Malaysia, Melaka

SCHOLARLY PAPERS

2

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Scholarly Papers (2)

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1.

The Role of Brand Loyalty in Mediating the Effectiveness of Dynamic Pricing in Online Commerce: A Pls-Sem Study

Number of pages: 26 Posted: 04 May 2025
Haslinda Musa, SITINOR WARDATULAINA MOHD YUSOF, MOHD SYAFIQ MD TAIB and UMI KARTINI RASHID
Universiti Teknikal Malaysia, Melaka, Universiti Teknikal Malaysia Melaka, Universiti Teknikal Malaysia Melaka and affiliation not provided to SSRN
Downloads 140 (540,814)

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Dynamic Pricing, Brand Loyalty, Purchase Intention, PLS-SEM, E-Commerce, Consumer Behavior

2.

The Influence of Innovation Characteristics on Low Loss Microwave Transmission Glass Adoption: A Conceptual Paper

Global Journal of Business and Social Science Review Vol. 4(2) 2016. 42-48
Number of pages: 7 Posted: 18 Jul 2017 Last Revised: 22 Jul 2017
Namirah Ab Rahim, Haslinda Musa, Badrul Hisham Ahmad and Mohamad Zoinol Abidin Abd Aziz
Universiti Teknikal Malaysia, Melaka, Universiti Teknikal Malaysia, Melaka, Universiti Teknikal Malaysia, Melaka and Universiti Teknikal Malaysia, Melaka
Downloads 37 (1,222,651)

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Relative Advantage; Complexity; Compatibility; Observability, Trialability; Low Loss Microwave Transmission Glass; Adoption