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UMI KARTINI RASHID

affiliation not provided to SSRN

  • affiliation not provided to SSRN

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The Role of Brand Loyalty in Mediating the Effectiveness of Dynamic Pricing in Online Commerce: A Pls-Sem Study

Number of pages: 26 Posted: 04 May 2025
Haslinda Musa, SITINOR WARDATULAINA MOHD YUSOF, MOHD SYAFIQ MD TAIB and UMI KARTINI RASHID
Universiti Teknikal Malaysia, Melaka, Universiti Teknikal Malaysia Melaka, Universiti Teknikal Malaysia Melaka and affiliation not provided to SSRN
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Dynamic Pricing, Brand Loyalty, Purchase Intention, PLS-SEM, E-Commerce, Consumer Behavior