SITINOR WARDATULAINA MOHD YUSOF

Universiti Teknikal Malaysia Melaka

FPTT, Kampus Teknologi, Universiti Teknikal Malays

FPTT, Kampus Teknologi, Universiti Teknikal Malays

Melaka

Malaysia

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The Role of Brand Loyalty in Mediating the Effectiveness of Dynamic Pricing in Online Commerce: A Pls-Sem Study

Number of pages: 26 Posted: 04 May 2025

Haslinda Musa, SITINOR WARDATULAINA MOHD YUSOF, MOHD SYAFIQ MD TAIB and UMI KARTINI RASHID

Universiti Teknikal Malaysia, Melaka, Universiti Teknikal Malaysia Melaka, Universiti Teknikal Malaysia Melaka and affiliation not provided to SSRN

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