Carl-Philip Ahlbom

University of Bath - School of Management

Claverton Down

Bath, BA2 7AY

United Kingdom

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How Generative AI Impacts Content Engagement: Evidence from an Online Learning Platform

Number of pages: 66 Posted: 17 Apr 2025 Last Revised: 19 May 2026

Unnati Narang, Carl-Philip Ahlbom and Shrabastee Banerjee

University of Illinois at Urbana-Champaign, University of Bath - School of Management and Tilburg University - Department of Marketing

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