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Shrabastee Banerjee

Tilburg University - Department of Marketing

Tilburg University

Tilburg, 5037AB

Netherlands

  • Tilburg University - Department of Marketing

SCHOLARLY PAPERS

7

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Rank 29,437

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Top 29,437

in Total Papers Downloads

4,298

TOTAL CITATIONS

21

Scholarly Papers (7)

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1.

Artificial Intelligence applications to customer feedback research: A review

Number of pages: 27 Posted: 07 Jun 2022 Last Revised: 06 Jul 2023
Peter S. Lee, Ishita Chakraborty and Shrabastee Banerjee
Yale School of Management, University of Wisconsin-Madison - Department of Marketing and Tilburg University - Department of Marketing
Downloads 1,193 (44,629)
Citation 3

Abstract:

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customer feedback, online reviews, AI in Marketing

2.

Digital Platforms 2.0: Emerging Topics, Opportunities, and Challenges

International Journal of Research in Marketing, 2026[10.1016/j.ijresmar.2026.03.003]
Number of pages: 42 Posted: 21 Jun 2024 Last Revised: 17 Mar 2026
Shrabastee Banerjee, Ishita Chakraborty, Hana Choi, Hannes Datta, Remi Daviet, Chiara Farronato, Minkyung Kim, Anja Lambrecht, Puneet Manchanda, Aniko Oery, Ananya Sen, Marshall W. Van Alstyne, Prasad Vana, Kenneth C. Wilbur, Xu Zhang and Bobby Zhou
Tilburg University - Department of Marketing, University of Wisconsin-Madison - Department of Marketing, University of Rochester - Simon Business School, Tilburg University, Wisconsin School of Business, Harvard University, Carnegie Mellon University - David A. Tepper School of Business, London Business School, University of Michigan, Stephen M. Ross School of Business, Yale University - Cowles Foundation, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Boston University - Department of Management Information Systems, University of Oxford, Saïd Business School, University of California, San Diego (UCSD) - Rady School of Management, London Business School and University of Maryland, Smith School of Business
Downloads 954 (61,440)
Citation 2

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online markets, platform design, platform regulation, data acquisition strategies

3.

Interacting User-Generated Content Technologies: How Questions and Answers Affect Consumer Reviews

Number of pages: 56 Posted: 11 Sep 2018 Last Revised: 30 Sep 2020
Shrabastee Banerjee, Chrysanthos Dellarocas and Georgios Zervas
Tilburg University - Department of Marketing, Boston University, Questrom School of Business - Department of Information Systems and Questrom School of Business, Boston University
Downloads 616 (109,586)
Citation 16

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e-commerce, user-generated content, Q&As, reputation systems

4.

Monetizing Platforms: An Empirical Analysis of Supply and Demand Responses to Entry Costs in Two-sided Markets

Management Science (Forthcoming)
Number of pages: 65 Posted: 10 May 2023 Last Revised: 24 Feb 2025
Kai Zhu, Qiaoni Shi and Shrabastee Banerjee
Bocconi University, Bocconi University and Tilburg University - Department of Marketing
Downloads 538 (129,368)

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Digital Platform, Two-sided Market, Entry Cost, Monetization, Cultural Products

5.

How Generative AI Impacts Content Engagement: Evidence from an Online Learning Platform

Number of pages: 66 Posted: 17 Apr 2025 Last Revised: 19 May 2026
Unnati Narang, Carl-Philip Ahlbom and Shrabastee Banerjee
University of Illinois at Urbana-Champaign, University of Bath - School of Management and Tilburg University - Department of Marketing
Downloads 464 (156,627)

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Generative AI, Platform Economics, User-Generated Content, Field experiment, Education

6.

‘Starting From’ prices: Insights from Field Experiments at an Online Marketplace

Number of pages: 50 Posted: 06 Apr 2022 Last Revised: 17 Oct 2025
Shrabastee Banerjee, Anita Rao and Georgios Zervas
Tilburg University - Department of Marketing, Georgetown University and Questrom School of Business, Boston University
Downloads 437 (165,168)

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Field experiment, floor price, online platform, price framing

7.

Raising Questions: How Imperfect Information Cues Affect Consumer Ratings

Number of pages: 50 Posted: 17 Jul 2025
Shrabastee Banerjee and Roshini Sudhaharan
Tilburg University - Department of Marketing and Tilburg University
Downloads 96 (709,832)

Abstract:

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Online Reviews, Q&A, User Generated Content, Fit Uncertainty, Natural Experiment