Shrabastee Banerjee

Boston University - Department of Marketing

United States

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Interacting User-Generated Content Technologies: How Questions and Answers Affect Consumer Reviews

Number of pages: 46 Posted: 11 Sep 2018
Shrabastee Banerjee, Chrysanthos Dellarocas and Georgios Zervas
Boston University - Department of Marketing, Boston University, Questrom School of Business - Department of Information Systems and Questrom School of Business, Boston University
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Abstract:

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e-commerce, user-generated content, Q&As, reputation systems