Prasad Vana

Tuck School of Business at Dartmouth

Assistant Professor

Hanover, NH 03755

United States

http://www.prasadvana.com

  • Tuck School of Business at Dartmouth

SCHOLARLY PAPERS

8

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2,552

TOTAL CITATIONS
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Top 36,557

in Total Papers Citations

35

Scholarly Papers (8)

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1.

The Effect of Individual Online Reviews on Purchase Likelihood

Tuck School of Business Working Paper No. 3108086
Number of pages: 44 Posted: 31 Jan 2018 Last Revised: 08 Sep 2020
Prasad Vana and Anja Lambrecht
Tuck School of Business at Dartmouth and London Business School
Downloads 1,102 (43,584)
Citation 27

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Online Product Reviews, Electronic Commerce, Endogeneity

2.

Digital Platforms 2.0: Emerging Topics, Opportunities, and Challenges

Number of pages: 45 Posted: 21 Jun 2024 Last Revised: 31 Mar 2025
Shrabastee Banerjee, Ishita Chakraborty, Hana Choi, Hannes Datta, Remi Daviet, Chiara Farronato, Minkyung Kim, Anja Lambrecht, Puneet Manchanda, Aniko Oery, Ananya Sen, Marshall W. Van Alstyne, Prasad Vana, Kenneth C. Wilbur, Xu Zhang and Bobby Zhou
Tilburg University - Department of Marketing, University of Wisconsin-Madison - Department of Marketing, University of Rochester - Simon Business School, Tilburg University, Wisconsin School of Business, Harvard University, Carnegie Mellon University - David A. Tepper School of Business, London Business School, University of Michigan, Stephen M. Ross School of Business, Yale University - Cowles Foundation, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Boston University - Department of Management Information Systems, Tuck School of Business at Dartmouth, University of California, San Diego (UCSD) - Rady School of Management, London Business School and University of Maryland, Smith School of Business
Downloads 678 (84,151)

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online markets, platform design, platform regulation, data acquisition strategies

3.

The Impact of Algorithmic Components on Contributions in Charitable Crowdfunding

Tuck School of Business Working Paper No. 4132785
Number of pages: 49 Posted: 16 Jun 2022 Last Revised: 31 Oct 2023
Prasad Vana and Anja Lambrecht
Tuck School of Business at Dartmouth and London Business School
Downloads 204 (323,344)

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4.

Generating “Accurate” Online Reviews: Augmenting a Transformer-Based Approach with Structured Predictions

Number of pages: 50 Posted: 13 Jan 2024
Prasad Vana, Praveen K. Kopalle, Pradeep Pachigolla, Keith Carlson and Tuck School of Business Submitter
Tuck School of Business at Dartmouth, Dartmouth College - Tuck School of Business, Cornell University - Samuel Curtis Johnson Graduate School of Management, Dartmouth College and Independent
Downloads 194 (338,682)
Citation 5

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Artificial intelligence, Generative models, online reviews, machine learning, deep learning, neural networks

5.

On the Deterrence Effect of Policing Anonymous Online Markets

Tuck School of Business Working Paper No. 3474719
Number of pages: 33 Posted: 04 Nov 2019 Last Revised: 08 Mar 2022
Prasad Vana and Pradeep Pachigolla
Tuck School of Business at Dartmouth and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 192 (341,921)

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Economics of IS, Econometrics, Electronic Commerce, Event Studies, Dark Web, Online Markets, Darknet Markets, Policy

6.

How to Handle a Platform Scandal: The Impact of Socio-Ethical and Functional Scandals on Seller Participation

Number of pages: 46 Posted: 29 Nov 2023 Last Revised: 04 Mar 2025
Sungtak Hong, Jikyung (Jeanne) Kim and Prasad Vana
Bocconi University, Fundación Instituto de Empresa, S.L. - IE Business School and Tuck School of Business at Dartmouth
Downloads 106 (557,001)
Citation 1

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Firm scandals, crowdfunding, digital platforms, two-sided markets

7.

Can Creative Strategy Prevent Video Ad Audience Abandonment?

Number of pages: 49 Posted: 01 Mar 2024
Prasad Vana, Scott Neslin and Tuck School of Business Submitter
Tuck School of Business at Dartmouth, Dartmouth College - Tuck School of Business and Independent
Downloads 76 (687,250)

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8.

Cashback Is Cash Forward: Delaying a Discount to Entice Future Spending

Journal of Marketing Research, Vol. 55, No. 6, 2018
Posted: 19 Aug 2021
Prasad Vana, Anja Lambrecht and Marco Bertini
Tuck School of Business at Dartmouth, London Business School and ESADE - Ramon Llull University
Downloads 0 (1,348,123)
Citation 2

Abstract:

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Cashback shopping, electronic commerce, sales promotion, pricing