Boram Lim

University of Texas at Dallas - Naveen Jindal School of Management

P.O. Box 830688

Richardson, TX 75083-0688

United States

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Scholarly Papers (1)

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The Impact of Mobile-App Adoption on Grocery-Purchase Behavior

Number of pages: 55 Posted: 26 Apr 2018
Boram Lim, Ying Xie and Ernan Haruvy
University of Texas at Dallas - Naveen Jindal School of Management, University of Texas at Dallas and University of Texas at Dallas - Naveen Jindal School of Management
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Abstract:

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Mobile Shopping Channel, Shopping Channel Introduction, Retailing