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Mary Jo Bitner
Arizona State University (ASU) - Marketing Department
AT&T Professor of Services Marketing & Management, Research Director, Center for Services Leadership
Tempe, AZ 85287-4106
United States
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Arizona State University (ASU) - Marketing Department
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Tel: 480-965-3621
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1.
Customer Positivity and Participation in Services: An Empirical Test in a Health Care Context
Journal of the Academy of Marketing Science, 41 (3), 338-56, 2013
Number of pages: 19
Posted: 14 Aug 2015
Andrew Gallan
,
Cheryl Jarvis
,
Stephen W. Brown
and Mary Jo Bitner
DePaul University - Department of Marketing, Southern Illinois University - College of Business, Arizona State University (ASU) - Marketing Department and Arizona State University (ASU) - Marketing Department
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