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Elitza Jeliazkova
Varna University of Management (VUM)
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SCHOLARLY PAPERS
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Scholarly Papers (1)
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Customised Vs. Standardised Hotel Service: Are Customers Willing to Pay More for A Customised Experience?
Yearbook of Varna University of Management, 14, 88-98, 2021
Number of pages: 12
Posted: 20 Oct 2022
Maya G. Ivanova
, Elitza Jeliazkova,
Stanislav Hristov Ivanov
and
Stanislav Hristov Ivanov
Zangador Ltd., Varna University of Management (VUM) and ZangadorZangador Research institute
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Abstract:
Customisation, standardisation, willingness-to-pay, customer experience, hotels, hospitality product
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