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Iskandar Muda

Universitas Sumatera Utara

Prof TM Hanafiah 12 USU Campus, Medan

-

Medan, IN North Sumatera 20155

Indonesia

http://www.usu.ac.id

  • Universitas Sumatera Utara

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    • Tel: +62618214545
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Impact of Social Media Marketing Activities on Customer Engagement: A Meta-Analysis

Number of pages: 16 Posted: 09 Mar 2023
Iskandar Muda, Samrat Ray and Rohit Yadav
Universitas Sumatera Utara, International Institute of Management Studies (IIMS), Pune and affiliation not provided to SSRN
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Abstract:

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SMMA, social media marketing activities, Customer Engagement, brand engagement, meta-analysis