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Rohit Yadav

affiliation not provided to SSRN

  • affiliation not provided to SSRN

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Impact of Social Media Marketing Activities on Customer Engagement: A Meta-Analysis

Number of pages: 16 Posted: 09 Mar 2023
Iskandar Muda, Samrat Ray and Rohit Yadav
Universitas Sumatera Utara, International Institute of Management Studies (IIMS), Pune and affiliation not provided to SSRN
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Abstract:

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SMMA, social media marketing activities, Customer Engagement, brand engagement, meta-analysis