default author photo

Samrat Ray

International Institute of Management Studies (IIMS), Pune

SCHOLARLY PAPERS

2

DOWNLOADS

419

TOTAL CITATIONS

0

Scholarly Papers (2)

Actions:
Email selected abstracts
1.

Impact of Social Media Marketing Activities on Customer Engagement: A Meta-Analysis

Number of pages: 16 Posted: 09 Mar 2023
Iskandar Muda, Samrat Ray and Rohit Yadav
Universitas Sumatera Utara, International Institute of Management Studies (IIMS), Pune and affiliation not provided to SSRN
Downloads 252 (312,643)

Abstract:

Loading...

SMMA, social media marketing activities, Customer Engagement, brand engagement, meta-analysis

2.

Influence of Cultural Beliefs and Values on the Provision of Guidance Services

Eshun, E., Attila, F. L., Buabeng , D. N., Asamoah-Gyawu, J., Ray , S., Kudzawu , N., & Peasah, B. S. O. (2024). Influence of Cultural Beliefs and Values on the Provision of Guidance Services . Asian Journal of Advanced Research and Reports, 18(6), 119–129. https://doi.org/10.9734/ajarr/2024/v18i665
Number of pages: 11 Posted: 06 May 2024
EMMANUEL ESHUN, Frank L Attila, DOMINIC NTI BUABENG, Joseph Asamoah-Gyawu, Samrat Ray, Nicholas Kudzawu and Bernice Serwaa Peasah Ofosuhene
University of Cape Coast - College of Education Studies, University of Caper Coast, Kwame Nkrumah University of Science and Technology, Ghana, Kwame Nkrumah University of Science and Technology, Ghana, International Institute of Management Studies (IIMS), Pune, University of Cape Coast - College of Education Studies and Kwame Nkrumah University of Science and Technology, Ghana
Downloads 167 (451,954)

Abstract:

Loading...

Behaviour; beliefs; counselling; cultural; guidance services; values