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Jue Xin Tan

Tunghai University

Taichung 407

Taiwan

  • Tunghai University

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Scholarly Papers (1)

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Gender Differences in Perceptions and Attitudes Toward Online Shopping: A Study of Malaysian Consumers

Lim, Y. M., Cheng, B. L., Cham, T. H., Ng, C. K. Y., & Tan, J. X. (2019). Gender Differences in Perceptions and Attitudes Toward Online Shopping: A Study of Malaysian Consumers. Journal of Marketing Advances and Practices, 1(2), 11-24.
Number of pages: 14 Posted: 24 Sep 2019
Lim Yet Mee, Cheng Boon Liat, Tat Huei Cham, Caryn Ng and Jue Xin Tan
Tunku Abdul Rahman University (UTAR), Sunway University College, Universiti Tunku Abdul Rahman (UTAR), Tunku Abdul Rahman University (UTAR) and Tunghai University
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Abstract:

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E-commerce; Online Shopping; e-Retailing; Consumer Behaviour; Information System