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Anoosha Izadi

University of Massachusetts Dartmouth

285 Old Westport Road

N Dartmouth, MA 02747

United States

http://https://www.umassd.edu/directory/aizadi/

  • University of Massachusetts Dartmouth

SCHOLARLY PAPERS

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Scholarly Papers (2)

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1.

The Power of the Pen: Handwritten Fonts Promote Haptic Engagement

Izadi Anoosha and Vanessa M. Patrick (2020), “The Power of the Pen: Handwritten Fonts Promote Haptic Engagement,” forthcoming in Psychology and Marketing.
Posted: 10 Jun 2020
Vanessa Patrick and Anoosha Izadi
University of Houston - C.T. Bauer College of Business and University of Massachusetts Dartmouth

Abstract:

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Fonts, Handwriting, Haptic Engagement, Packaging, Product Choice, Product Evaluation, Retailing

2.

The Way the Wind Blows: Direction of Airflow Energizes Consumers and Fuels Creative Engagement

Izadi, A., Rudd, M., & Patrick, V. M. (2019). The Way the Wind Blows: Direction of Airflow Energizes Consumers and Fuels Creative Engagement. Journal of Retailing, 95(4), 143-157.
Posted: 10 Jun 2020
Anoosha Izadi, Melanie Rudd and Vanessa Patrick
University of Massachusetts Dartmouth, University of Houston - C.T. Bauer College of Business and University of Houston - C.T. Bauer College of Business

Abstract:

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Airflow, Creativity, Energetic Activation, In-Store Marketing, Technology