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Mr. Anuj Kumar

Apeejay School of Management

Sector-8, Institutional area

Dwarka

New Delhi, 110075

India

  • Apeejay School of Management

SCHOLARLY PAPERS

15

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Top 4,132

in Total Papers Downloads

21,514

TOTAL CITATIONS
Rank 38,139

SSRN RANKINGS

Top 38,139

in Total Papers Citations

15

Scholarly Papers (15)

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1.

Technology Adoption: A Solution for SMEs to Overcome Problems during COVID-19

Forthcoming, Academy of Marketing Studies Journal, Volume 25, Issue 1, 2021
Number of pages: 16 Posted: 10 Dec 2020
Mr. Anuj Kumar and Dr. Nishu Ayedee
Apeejay School of Management and Assistant Professor, Bharati Vidyapeeth Institute of Management and Research, New Delhi, India
Downloads 7,998 (2,036)
Citation 7

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SMEs, TAM, UTAUT, Performance, Social Media, E-commerce, Artificial Intelligence, Adoption

2.

A Two-Decade Literature Review on Challenges Faced by SMEs in Technology Adoption

Academy of Marketing Studies Journal, Volume 25, Issue 3, 2021
Number of pages: 13 Posted: 12 Apr 2021
Dr. Asmat Ara Shaikh, Mr. Anuj Kumar, Dr. Asif Ali Syed and Mohammed Zafar Shaikh
Bharati Vidyapeeth's Institute of Management Studies and Research, Navi Mumbai, Apeejay School of Management, Aligarh Muslim University (AMU) - Department of Business Administration and Shri Bhagubhai Mafatlala Polytechnique
Downloads 4,450 (5,572)
Citation 1

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SMEs, Technology, Challenges, Management, Literature Review

3.

Role of Emotional Intelligence and Strategic Human Resource Management during COVID-19 Pandemic

Academy of Strategic Management Journal 2021
Number of pages: 6 Posted: 14 Jul 2021
Dr. Nishu Ayedee, Mr. Anuj Kumar, Dr. Apoorva Buttan and Dr. Asmat Ara Shaikh
Bharati Vidyapeeth Institute of Management and Research, Apeejay School of Management, Amity School of Communication, Amity University and Bharati Vidyapeeth's Institute of Management Studies and Research, Navi Mumbai
Downloads 2,215 (17,182)

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4.

A Viewpoint on Digital Marketing and Usage of Social Media Tools during COVID-19 Pandemic

Academy of Marketing Studies Journal 2021
Number of pages: 3 Posted: 14 Jul 2021
Dr. Vaishali Patil and Mr. Anuj Kumar
Associate Dean-Research & Publications and Information Technology, Prin. L. N. Welingkar Institute of Management Development & Research (WeSchool), India and Apeejay School of Management
Downloads 1,157 (46,009)

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5.

Xiaomi’s Journey in India: A Roller Coaster Ride

International Journal of Management (IJM), 11 (3), 2020, pp. 55–62
Number of pages: 8 Posted: 29 Apr 2020
Mr. Anuj Kumar, Dr. Nishu Ayedee and Dr. Nimit Gupta
Apeejay School of Management, Assistant Professor, Bharati Vidyapeeth Institute of Management and Research, New Delhi, India and Associate Professor, Fortune Institute of International Business, New Delhi, India
Downloads 1,131 (47,563)

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Xiaomi, India, Smartphone, Culture, Internationalization, Marketing

6.

Strategic HRM Practices to Deal With Gender Diversity Problems in Organizations

JSHRM, 8 (3) 2019, 74-79
Number of pages: 6 Posted: 31 Dec 2020
Mr. Anuj Kumar
Apeejay School of Management
Downloads 1,059 (52,321)
Citation 2

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SHRM, Globalization, Diversity, Glass-Ceiling, Banana Republic

7.

Impact of Online Resources/Technology Adoption on SMEs Performance

PIMT Journal of Research
Number of pages: 11 Posted: 16 Mar 2021
Mr. Anuj Kumar, Dr. Asif Ali Syed and Dr. Anoop Pandey
Apeejay School of Management, Aligarh Muslim University (AMU) - Department of Business Administration and Bharati Vidyapeeth University - Institute of Management
Downloads 840 (72,016)

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SMEs, Technology, E-commerce, TOE, Benefits, Barriers

8.

How Adoption of Online Resources Can Help Indian SMEs in Improving Performance during COVID-19 Pandemic

Test Engineering and Management Journal 2020 (ISSN: 0193-4120)
Number of pages: 7 Posted: 28 Oct 2020
Mr. Anuj Kumar, Dr. Asif Ali Syed and Dr. Anoop Pandey
Apeejay School of Management, Aligarh Muslim University (AMU) - Department of Business Administration and Bharati Vidyapeeth University - Institute of Management
Downloads 804 (76,372)
Citation 3

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SMEs, Online resources, India, Sustainability, Management, COVID-19, Technology adoption

9.

Sustainable Development in SMEs Through Social Media Channels

IJMTE, Volume IX, Issue VI, JUNE/2019
Number of pages: 10 Posted: 31 Dec 2020
Mr. Anuj Kumar
Apeejay School of Management
Downloads 765 (81,903)

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10.

Effective Usage of E-CRM and Social Media Tools by Akshay Kumar: Most Prolific Bollywood Actor of Last Decade

International Journal of Management (IJM), 11 (2), 2020, pp. 141–146
Number of pages: 6 Posted: 06 Apr 2020
Mr. Anuj Kumar
Apeejay School of Management
Downloads 251 (303,770)
Citation 1

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Customer Relationship Management, Social CRM, Akshay Kumar, Bollywood, Social Media

11.

FDI Flows in Developed and Developing Economies: A Trend Analysis (INDIA VS USA)

Advances in Economics and Business Management (AEBM), Volume 5, Issue 3; April-June, 2018
Number of pages: 7 Posted: 30 Jun 2020
Pankaj Goyal and Mr. Anuj Kumar
Bharati Vidyapeeth Institute of Management and Research and Apeejay School of Management
Downloads 237 (321,897)

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FDI, Trend analysis, Developing countries, Developed countries

12.

Adoption of Online Resources to Improve the Marketing Performance of SMEs

Asia Pacific Journal of Health Management, 16(3), 2021
Number of pages: 8 Posted: 24 Nov 2021
Mr. Anuj Kumar, Dr. Asif Ali Syed and Anoop Pandey
Apeejay School of Management, Aligarh Muslim University (AMU) - Department of Business Administration and Hemvati Nandan Bahuguna (HNB) Garhwal University
Downloads 213 (357,858)

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SMEs, Social Media, E-commerce, Management

13.

Key Tool of Sustainable Management during COVID-19: WFH and Technology

PIMT Journal of Research, Volume-12, No.-4, (B) (July-September) 2020
Number of pages: 4 Posted: 06 Nov 2020
M. Nagalakshmi and Mr. Anuj Kumar
Independent and Apeejay School of Management
Downloads 153 (485,678)
Citation 1

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14.

How Event Management Has Changed in 21st Century: Analysis of Woolgoolga Curryfest Festival

International Conference on Recent Developments in Science, Technology, Humanities and Management - 2017
Number of pages: 4 Posted: 11 Jan 2021
Mr. Anuj Kumar and Parul Agarwal
Apeejay School of Management and Jamia Hamdard (Hamdard University) - Department of Computer Science and Engineering
Downloads 144 (511,933)

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Event Management

15.

Comparison of Indian and New Zealand Leadership during COVID-19

PIMT Journal UGC CARE, Volume-12, No.-4, (B) (July-September) 2020
Number of pages: 4 Posted: 06 Nov 2020
Raghavan Srinivasan, Mr. Anuj Kumar and Priyanka Chadha
Independent, Apeejay School of Management and Central University of Himachal Pradesh (CUHP) - School of Commerce & Management Studies
Downloads 97 (704,534)

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Leadership, India, New Zealand, COVID-19, Management, Sustainable leadership