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SCHOLARLY PAPERS

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Scholarly Papers (1)

The Value of Personal Data in Internet Commerce: A High-Stake Field Experiment on Data Regulation Policy

NET Institute Working Paper No. 21-10
Number of pages: 17 Posted: 10 Jan 2022 Last Revised: 22 Oct 2024
Cheung Kong Graduate School of Business, Zhejiang University - College of Economics, Alibaba Group, Alibaba Group and Alibaba Group
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The Value of Personal Data in Internet Commerce: A High-Stake Field Experiment on Data Regulation Policy

Posted: 03 Jun 2020
Cheung Kong Graduate School of Business, Alibaba Group, Alibaba Group, Alibaba Group and Alibaba Group

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Personal Data, Privacy Regulation, E-commerce, Field experiments, Personalization, Market Structure