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Zhe Yuan
Alibaba Group
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Scholarly Papers (1)
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The Value of Personal Data in Internet Commerce: A High-Stake Field Experiment on Data Regulation Policy
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The Value of Personal Data in Internet Commerce: A High-Stake Field Experiment on Data Regulation Policy
Posted: 03 Jun 2020
Tianshu Sun
, Zhe Yuan,
Chunxiao Li
,
Kaifu Zhang
and
Jun Xu
Cheung Kong Graduate School of Business, Alibaba Group, Alibaba Group, Alibaba Group and Alibaba Group
Abstract:
Personal Data, Privacy Regulation, E-commerce, Field experiments, Personalization, Market Structure
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