R. Jorn. Orlando Dantas, 30
Rio de Janeiro, Rio de Janeiro 22231-010
Brazil
FGV-EBAPE
Rethinking Loyalty in Services: Unpacking the Actional Self and Triadic Service Relationships
Customer Loyalty, Continuous Shared Service Usage, Actional Self, Value Co-Creation, Social Exchange Theory, Cogenetic Triadic Relationships
Initial Public Offering, Female Board Participation, Signaling, Performance of New Ventures