Christian Munaier

Tecnologico de Monterrey

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Rethinking Loyalty in Services: Unpacking the Actional Self and Triadic Service Relationships

Number of pages: 37 Posted: 22 Sep 2025

Christian Munaier, Jose Mazzon and Fabio Caldieraro

Tecnologico de Monterrey, University of São Paulo (USP) and FGV-EBAPE

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