Omar Rodriguez Vila

Goizueta Business School

201 Dowman Drive

Atlanta, GA 30322

United States

  • Goizueta Business School

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Scholarly Papers (1)

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How Product Type and Organic Label Structure Combine to Influence Consumers’ Evaluations of Organic Foods

Jeffrey R. Parker, Iman Paul, Ryan Hamilton, Omar Rodriguez-Vila, and Sundar G. Bharadwaj (2020), "How Product Type and Organic Label Structure Combine to Influence Consumers’ Evaluations of Organic Foods," Journal of Public Policy & Marketing, 1-10
Posted: 27 Oct 2020
Jeffrey Parker, Iman Paul, Ryan Hamilton, Omar Rodriguez Vila and Sundar G. Bharadwaj
University of Illinois at Chicago - College of Business Administration, Clarkson University, Goizueta Business School, Goizueta Business School and University of Georgia--Terry School of Business

Abstract:

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consumer well-being, food choices, label structure, organic labels