default author photo

Linyi Li

Singapore Management University - Lee Kong Chian School of Business

Assistant Professor of Marketing

50 Stamford Road

#05-01

Singapore, 178899

Singapore

  • Singapore Management University - Lee Kong Chian School of Business

SCHOLARLY PAPERS

3

DOWNLOADS

1,068

TOTAL CITATIONS

3

Scholarly Papers (3)

Actions:
Email selected abstracts
1.

History Matters: The Impact of Online Customer Reviews Across Product Generations

Management Science, Forthcoming
Number of pages: 48 Posted: 17 May 2021
Linyi Li, Shyam Gopinath and Stephen Carson
Singapore Management University - Lee Kong Chian School of Business, Indiana University - Kelley School of Business - Department of Marketing and University of Utah - Department of Marketing
Downloads 493 (144,435)
Citation 3

Abstract:

Loading...

online customer reviews, product generations, uncertainty, complementarity, substitution, endogeneity, instrumental variables

2.

Optimizing Sustainable Choices: Evidence from a Large-Scale Randomized Field Experiment on Household Recycling *

MIT Sloan Research Paper No. 7241-25, Singapore Management University School of Business Research Paper Forthcoming
Number of pages: 41 Posted: 07 Feb 2025 Last Revised: 09 Oct 2025
Linyi Li, Catherine E. Tucker, Rui Yan and Rowan wang
Singapore Management University - Lee Kong Chian School of Business, Massachusetts Institute of Technology (MIT) - Management Science (MS), University of Science and Technology Beijing and Southern University of Science and Technology
Downloads 337 (234,399)

Abstract:

Loading...

Sustainability, Field Experiment, Recycling, Framing, Monetary Incentives

3.

The Activity Illusion: Broadcasting GenAI Output Backfires - Evidence from a Field Experiment *

MIT Sloan Research Paper No. 7332-25
Number of pages: 35 Posted: 25 Jul 2025 Last Revised: 20 Mar 2026
Linyi Li and Catherine E. Tucker
Singapore Management University - Lee Kong Chian School of Business and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 238 (343,660)

Abstract:

Loading...

Generative AI, Platform strategy, Platform ecosystem, Network effect, Field experiment, Obesity, Health inequity